A Quote by Niccolo Machiavelli

...people are by nature fickle, and it is easy to persuade them of something, but difficult to keep them persuaded. — © Niccolo Machiavelli
...people are by nature fickle, and it is easy to persuade them of something, but difficult to keep them persuaded.
For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion
Besides what has been said, people are fickle by nature; and it is a simple to convince them of something but difficult to hold them in that conviction; and, therefore, affairs should be managed in such a way that when they no longer believe, they can be made to believe by force.
People are persuaded by reason, but moved by emotion; [the leader] must both persuade them and move them.
Sometimes people will have a heart attack or some devastating personal loss, and after that, their political views change completely, and their behavior changes completely. It's not because somebody persuaded them to look at the graph on CO2 and temperature, and they finally saw the evidence and were persuaded. Something else changed that allowed them to see and to hear. What is that something else? How can we cultivate that in people without them having to go through a heart attack? The interpersonal things we do change the substructure of our systems. They are political.
I think it's relatively easy for people to accept something like telepathy or precognition or teleplasm because their willingness to believe doesn't cost them anything. It doesn't keep them awake nights. But the idea that the evil that men do lives after them is unsettling.
Laughter is something we have against oppression and oppressive people. Dictators hate people who laugh at them. It's easy for them to destroy people who resist them. But if you create jokes against them, write funny poems or articles against them, then they feel helpless and desperate. They can't do anything.
People just don't know how to write down a simple easy line. It's difficult for them; it's like trying to keep a hard-on while drowning - not many can do it.
Americans were convinced in their own minds that they were very miserable, and those who think so are so. There is nothing so easy as to persuade people that they are badly governed. Take happy and comfortable people and talk to them with the art of the evil one, and they can soon be made discontented with their government, their rulers, with everything around them, and even with themselves.
You don't tell people who disagree with you they'd be better off somewhere else. And you don't reduce them to stereotypes; you address them as fully formed people worthy of respect. You try to persuade them.
In the case of some people, not even if we had the most accurate scientific knowledge, would it be easy to persuade them were we to address them through the medium of that knowledge; for a scientific discourse, it is the privilege of education to appreciate, and it is impossible that this should extend to the multitude.
I see my responsibility as to give people something they want to keep turning the pages of and giving people something to chew on, looking at some aspect of human nature that hadn't occurred to them recently.
Once I could persuade these guys that all I wanted to hear from them was what they did - Tell me what you do - once you can persuade someone that this is all you're after, you can't shut them up because we're all fascinated by what we do.
The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.
The ventures that keep things light and fun, easy to understand, that have a compelling story, a sexy retail product, will have an easier time getting people to rally around them and contribute. A start-up doing something that's difficult to communicate or doesn't offer any kind of retail product will have a tougher go at it.
It is difficult to feel sympathy for these people. It is difficult to regard some bawdy drunk and see them as sick and powerless. It is difficult to suffer the selfishness of a drug addict who will lie to you and steal from you and forgive them and offer them help. Can there be any other disease that renders its victims so unappealing?
Some like them hot,some like them cold. Some like them when they're not to darn old Some like them fat,some like them lean. Some like them only at sweet sixteen. Some like them dark,some like them light. Some like them in the park,late at night. Some like them fickle,some like them true, But the time I like them is when they're like you
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