A Quote by Nicholas Johnson

A viewer who skips the advertising is the moral equivalent of a shoplifter.

Nicholas Johnson

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Advertising Equivalent Moral Viewer

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Nicholas Johnson
American - Public Servant
Born: September 23, 1934

If you speak [ about violence against Israelis], you are in an unspeakable place, have become a Nazi or its moral equivalent (if there is a moral equivalent). It certainly terrifies, but perhaps also it is a linguistic permutation of state terrorism, an assault that stops one in one's tracks, and secures the continuing operation of the regime and its monopoly on politically intelligible speech.

Judith Butler

So long as antimilitarists propose no substitute for war's disciplinary function, no moral equivalent of war, analogous, as one might say, to the mechanical equivalent of heat, so long they fail to realize the full inwardness of the situation.

William James

One hears of the mechanical equivalent of heat. What we now need to discover in the social realm is the moral equivalent of war: something heroic that will speak to men as universally as war does, and yet will be as compatible with their spiritual selves as war has proved itself to be incompatible.

William James

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

But all of this action goes on in the dark, hidden underground. It’s called stealing or piracy, as if sharing a wealth of knowledge were the moral equivalent of plundering a ship and murdering its crew. But sharing isn’t immoral - it’s a moral imperative. Only those blinded by greed would refuse to let a friend make a copy.

Aaron Swartz

An erection at will is the moral equivalent of a valid credit card.

Alex Comfort

I have had my television aerials removed. It is the moral equivalent of a prostate operation.

Malcolm Muggeridge

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

The search for a moral equivalent of war continues to define American liberalism to this day.

Jonah Goldberg

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.

David Remnick

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett

The question of painting is bound up with epistemology, with the engagement of the viewer, with what the viewer may learn.

Guido Molinari

A lot of the pieces I've done over the years have involved alterations of scale and the idea of the viewer's relationship to the object and how we see things by either enlarging or reducing objects, it causes the viewer to look at them again. It's hard to do because our culture is so bombarded by images and media. How do you make something fresh for a viewer? That's a real challenge.

Michael C. McMillen

A Quote by Nicholas Johnson

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