A Quote by Nicholas von Hoffman
Taken as a whole the mass media seldom rises to the level of deplorable trash, but it is also true that there is no mass audience in America for anything better.
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The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
Not to know one's true identity is to be a mad, disensouled thing — a golem. And, indeed, this image, sick-eningly Orwellian, applies to the mass of human beings now living in the high-tech industrial democracies. Their authenticity lies in their ability to obey and follow mass style changes that are conveyed through the media. Immersed in junk food, trash media, and cryp-tofascist politics, they are condemned to toxic lives of low awareness. Sedated by the prescripted daily television fix, they are a living dead, lost to all but the act of consuming.
The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
Joblessness is a weapon of mass destruction. Poverty is a weapon of mass destruction. Hunger is a weapon of mass destruction. Poor health care is a weapon of mass destruction. Poor education is a weapon of mass destruction. Discrimination is a weapon of mass destruction. Let us abolish such weapons of mass destruction here at home.
Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Mass prosperity came with the mass innovation that sprung up in 1815 in Britain, soon after in America, and later in Germany and France: It brought sustained growth to these nations - also to nations with entrepreneurs willing and able to copy the innovations.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.
Mass media wants bright lights. Mass media wants crazy clothes.
Once upon a time there were mass media, and they were wicked, of course, and there was a guilty party. Then there were the virtuous voices that accused the criminals. And Art (ah, what luck!) offered alternatives, for those who were not prisoners to the mass media.
Hear Mass daily; it will prosper the whole day. All your duties will be performed the better for it, and your soul will be stronger to bear its daily cross. The Mass is the most holy act of religion; you can do nothing that can give greater glory to God or be more profitable for your soul than to hear Mass both frequently and devoutly. It is the favorite devotion of the saints.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
Poverty is a weapon of mass destruction. Joblessness is a weapon of mass destruction, homelessness, a weapon of mass destruction... racism, a weapon of mass destruction, fear, a weapon of mass destruction. We must disarm these weapons and renew our commitment to quality public schools and dedicated teachers and good housing and quality health care and decent jobs and stronger neighborhoods.
The whole mass of any body is just the mass of ether surrounding the body which is carried along by the Faraday tubes associated with the atoms of the body. In fact, all mass is mass of the ether; all momentum, momentum of the ether; and all kinetic energy, kinetic energy of the ether, This view, it should be said, requires the density of the ether to be immensely greater than that of any known substance.
To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.
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