A Quote by Nick Cooper

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.

Nick Cooper

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Brand Consumers Doing Equity Likelihood No Point Point Retaining Traction

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Nick Cooper
American - Producer
Born: May 27, 1968

Personal brand equity erodes much faster than corporate brand equity.

John Quelch

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

Renzo Rosso

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.

Ken Xie

Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

Stephen Elop

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

Gary Vaynerchuk

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

Jay Samit

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

Charles Lincoln Neal

Brand equity doesn't change based on economic considerations.

Chris Jogis

Just because somebody says you are not trustworthy, that doesn't mean it is so... CNN's brand equity is built over 37 years doing hard work in very dangerous places... those who rely on CNN trust CNN more than ever.

Jeff Zucker

Investors like to invest based on traction, so it's always better to raise money when you've got more traction than less.

Michael Seibel

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

Simon Mainwaring

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

David Ogilvy

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

Frances Allen

I don't want to help brand someone else and not have equity or ownership in that company.

Redman

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Norman Pearlstine

A Quote by Nick Cooper

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