A Quote by Nick Hornby
Like all books that have that kind of momentum, it starts from word of mouth.
Related Quotes
Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.
The word liberty in the mouth of Mr. Webster sounds like the word love in the mouth of a courtesan.
When you gossip, it's self-hexing. Because when you do it, it comes back to you. Everything starts with the word. The word is demonstrating a condition of the mind. If it's in your mind and comes out of your mouth, it will be created.
Baseball is not like football, basketball where a momentum is something made. You don't really have that kind of momentum in baseball.
The first time you do anything, people always take a minute to try to figure it out, but once you witness it in person, the word starts to spread and it gains momentum year after year.
With a novel, no matter where I am in it, I'm fretting about it. Every time I write a book, it starts with great forward momentum. Then there seems to be a period where it slows down a bit, and other things intervene. Then I gain momentum.
Working with a manuscript with that kind of intimacy is kind of like taking a magnification mirror to your pores. Its horrifying but it shows just where the problems are. Of course, I do get bored of the words after a while. I take breaks from them so that we can breathe. And by the time I'm done with my umpteenth regurgitation, I hate the words. They become flavorless chewing gum. Like how really old gum gets once it starts disintegrating in your mouth. Gum that's lost its elasticity and feels like a sweater.
People come to a show, then they go back to their neighborhood, and it has become like word-of-mouth. Everybody loves to turn somebody on to something. It kind of just snowballed.
I've always had a fondness for language... English. Not that I use it correctly but I like words. I like books and I like poetry.. I like the written word... and the sung word.
That's sort of what I try to do with music: to harness whatever energy is already there and see where that momentum takes me. Sometimes you're spinning that oncoming momentum in a different direction, or sometimes you're coercing it to consider itself, or sometimes you're holding it up to a mirror. But I don't really like to interrupt and come in and destroy everything and start all over. I'm not that kind of guy.
I tend to tell stories that have a lot of momentum; it's not like 'and then months later...' I like things where the momentum of one action rolls into the next one so everything is the sum of that.
When we were younger and first starting out in Australia, we found that we sold more records by word of mouth because we were playing the bars, clubs, and small places and building a following. And as we got bigger, we still relied a lot on word of mouth.
He takes out a cigarette and offers one to me. "I try not to indulge. It's a filthy habit," I tell him. "I love that word filthy. I love the way you force it out of your mouth like it's some kind of vermin you want to get rid of." "You've had vermin in your mouth?" "You're mean in that way, you know. You don't let anyone get away with pathetic analogies.
I didn't like my mouth because I always felt like it was a sausage for a bottom lip, and I have an overbite, so I can't exactly close my mouth. It's really, really hard! But now I like it because it's kind of sultry, and it's my mouth. I should say I don't consider my bottom lip a sausage lip now - I like it, but I guess I grew into it. I definitely saved a couple hundred bucks instead of getting fillers.
Well, even to this day, if I smell a Big Mac, I'm like Pavlov's dog. My mouth starts watering immediately, like, 'Man, that is so good,' but I can't take a bite of it.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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