A Quote by Nick Mason
When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.
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I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
Good money management alone isn't going to increase your edge at all. If your system isn't any good, you're still going to lose money, no matter how effective your money management rules are. But if you have an approach that makes money, then money management can make the difference between success and failure.
My first contract was in 1965. There were six of us in this band - my band before Deep Purple - six in the band plus management, and the entire royalty rate was three-fourths of 1 percent.
"Just leave me alone, I want to be alone," she said when Jack tried to open the car door. She hit the lock, and wound the window up. Since the roof was down, it was a fairly pointless exercise.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Marketing management is now tribal leadership.
We do everything from community management to specific marketing promotions.
My father had the most horrible racist rhetoric you ever heard, but he treated people all the same. I remember this rainstorm. A car broke down with these black people in it, and nobody would stop. My dad was a mechanic. He fixed the car for nothing. I remember looking at him when he got back in. He said, 'Well, they got those kids in the car.'
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
People ask how hard it can be sitting down for work during a 500-mile race? Well, without power steering or power brakes, holding onto 650 horses in a car that has nearly 3,000 pounds of downforce and can produce up to 4Gs vertically and laterally can be extremely tough - even sitting down.
You know, when men perform in combat, they're expected to perform well. That's part of being masculine. And when one of them doesn't perform well, that man alone has let the team down, and that man alone is judged for it.
One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
Micro-Content + Community Management = Effective Social Media Marketing
My dad was all about music. He was a musician, leading a band when I was born. His band was active all through the 40s. He'd started it in the late 20s and 30s. According to the scrapbook, his band was doing quite well around the Boston area. During the Depression they were on radio. It was a jazz-oriented band. He was a trumpet player, and he wrote and arranged for the band. He taught me how to play the piano and read music, and taught me what he knew of standard tunes and so forth. It was a fantastic way to come up in music.
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