A Quote by Nick Stringer
Advertising is the life blood of the digital economy.
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At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
Our economy, for a long while, has been transitioning from one reliant on industrial strength to one based on digital information. The next step in this transition is a digital economy shaped by connectivity.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
As from the 1970's onward, digital code started to drive the global economy, now life code is beginning to be the fundamental driver of the global economy over the next 10, 20, 30 years.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
No matter what, I will always choose practical FX over digital ones. Blood spray pumps and squibs go a long way in convincing the audience that the carnage on screen happens right there, in a manner that digital have not achieved.
I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.
Innovation really is the life blood of our American economy... looking back at the stories of Thomas Edison, Alexander Graham Bell, and the Wright Brothers, you look at emergence to technology innovation and what it has done for our economy. We need to continue that.
Digital advertising is now larger than TV.
The digital age is for me in many ways about temporal wounding. It's really messed up our ontological clocks. In the digital economy, everything is archived, catalogued, readily available, and yet nothing really endures. The links are digital encryptions that can and won't be located. That will have to be reassembled over time. It won't be exactly what it was. There will be some slightly altered version. So the book is both an immaterial and material artifact.
Gigabit Opportunity Zones would enable Americans to become participants in, rather than spectators of, the digital economy. They would be a powerful solution to the digital divide. I hope our elected officials will give the idea serious consideration.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
Digital blood is not effective.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
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