A Quote by Nick Stringer
Advertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
I never said I enjoy anything about using the Internet. I enjoy helping the entrepreneurs who are building this thing that I don't necessarily like or use.
It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.
There will be select instances where the consumer is interested in paying for premium content. I think it will be difficult to get people to pay for something on the Internet that they can find elsewhere on the Internet for free.
It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.
The question I ask myself is what would have happened if newspapers hadn't initially given their content away for free on the Internet. It's so hard to get people to pay once they are accustomed to having something for free.
The Internet was full of sites producing content for free, in the hope that somehow they'd generate revenue from sources that never materialized, whether it was advertising, subscriptions, or a wing and a prayer.
I think, at the end of the day, Stockhouse will have free services supported by advertising, but we'll also have a number of subscription services.
At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for Steven Spielberg's next epic than it is to watch my home movies for free. Even for me.
We need a multi-stakeholder approach to Internet governance, not vested interests in making citizens pay for formerly free services or restrictions to their capacity to share information.
As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.
There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
Yahoo is a global technology company that provides personalized products and services, including search, advertising, content, and communications in more than 45 languages in 60 countries. As a pioneer of the World Wide Web, we enjoy some of the longest-lasting customer relationships on the Web.
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