There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Marketing only really works with word of mouth.
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
I learned from making random little personal projects, like school projects or little GoPro montages with music. Then once I made my channel, I really improved just by making video after video.
Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Word of mouth is way more important than millions of dollars spent marketing.
Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.
Netflix isn't spending movie-level marketing money - they want people to find this stuff through word of mouth.
As wild and anarchistic as 'Deadpool''s marketing was in using the Internet, its viral pieces and billboards, 'Logan' was the opposite. We went really analog and old-fashioned, much like the movie itself.
My top video is probably the wake up machine. And that one was the first one that started going really viral. It's an alarm clock that slaps you in the face with a rubber arm.
Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.
I came up with Hotmail's viral marketing idea.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
And it's all just from word of mouth. No big marketing. That means the folk who come to the gigs are there 'cause they love their tunes. That means it's real.