A Quote by Nicolas Ghesquiere
I can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion.
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If I were to find something that is going to be more important to me than fashion - that would be work and love - then I probably would let go. That's a possibility. But fashion is an addiction.
The attitude of the West and of Russia towards a crisis like Ukraine is diametrically different. The West is trying to establish the legality of any established border. For Russia, Ukraine is part of the Russian patrimony. A Russian state was created around Kiev about 1,200 years ago. Ukraine itself has been part of Russia for 500 years, and I would say most Russians consider it part of Russian patrimony. The ideal solution would be to have a Ukraine like Finland or Austria that can be a bridge between these two rather than an outpost.
I had the honour and the privilege to launch the brand Dodo and Moa together with Amazon Fashion at the Amazon Fashion Studio. The brand is a brainchild of Zashed Fashiontech. It is a new age brand for women with a collection that is contemporary, fun and modern.
Timberland is an all-American brand focused on work, utility and the outdoors, that managed to find a place in the fashion world as well
I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
With time, fashion has become part of my DNA.
We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.
Calvin Klein is such an iconic brand in fashion, so I feel like working with them means you're definitely doing something right. They bring validation to someone, not only in the fashion community but in someone's career, which is why it was such an honor to work with them.
The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.
I think the problem is that fashion has become too fashionable. For years, fashion wasn't fashionable. Today fashion is so fashionable that it's almost embarrassing to say you're part of fashion. All the parodies of it. All the dreadful magazines. That has destroyed it as well, because everybody thinks fashion is attainable.
Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.
I love Italian fashion - the sense of style that Italians have as part of their DNA. Nobody is like them.
Making clothes that everybody can wear is also something that stimulates me a lot, because I have this edgy, fashion-y part, but I am also totally involved with a brand that is about how people dress, and what they want. And it's a whole other look you can have on the street. It's exciting because it speaks to the other part of my job and what my passion is. A designer wants to make something useful for as many people as possible.
My audience expects cold, hard truth. They don't expect me to dance around it. They expect me to say it the way they think it. That's part of my brand. If I don't do that, then my audience goes, 'What's up? Is he sick or something? What's wrong with him?' The entity has a brand.
Fashion is temporary; fashion is a race. What it's doing is giving you something that you say, "This is the outer wrapping of me." Style is something else. It's not quantifiable. Fashion is about selling. Fashion is about what's in. Style is independent of that; style is individual.
I'm glad to be part of that brand and be a part of something that Hugh Hefner did. And it's a sisterhood - all the girls are sisters. You go there and it's a big old family. Once you're a Playmate you're a Playmate for life.
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