A Quote by Niels Diffrient

When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would never have imagined. — © Niels Diffrient
When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would never have imagined.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
I often use colour to attack form, to break it down a little or begin to dissolve it. But I am not at all interested in 'pure' colour or in colour as a transcendental presence... So if I use colours to begin to dissolve forms, I also use forms to prevent colours becoming entirely detached from their everyday existence.
Industrial design is a superficial practice. You use your approach regardless of the project because there is no time for a deep understanding of a single product.
I've always done more than I ever thought I would. Becoming a professor - I never would have imagined that. Writing books - I never would have imagined that. Getting a Ph.D. - I'm not sure I would even have imagined that. I've lived my life a step at a time. Things sort of happened.
If you could only see the vision I have. I wish I had your bodies to do this work. I would run from house to house telling everyone of the gospel, and after I lost strength to run I would begin to walk, and after I collapsed from walking, I would begin to crawl, and after my knees were so bloody that I could not use them I would use my arms to drag myself, and once my muscle in my body was gone I would begin to yell…oh, only if you could see the vision as I have.
When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.
Carry a notebook and write down examples of good and poor design. After a week, you'll begin to realize that nearly everything is the product of a design decision.
We're going to design future cars the way people design airplanes. Except we have to use so much technology and ingenuity to reduce its cost and its form factor. We can't afford to have a jet plane. That would be great if could.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
I was excited that my films would finally see the light of day and people would see them. But I never imagined that such nice things would be said about a lot of my films.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
Many people are going to use [Beijing National Stadium], which makes it more meaningful. If we don't design it, somebody else has to design it.
It's easy to design expensive products. But there's that product democracy that I believe very strongly in to make something affordable for almost anybody that would want to use it.
We don't really know how technology will affect narrative. That's the question. See, people used to say that the novel is going to die, but they would never say that movies will die with it, when in fact all forms depend on the narrative. I think if one of them fails, the others are going to fail as well. Maybe this will happen to both forms, and maybe movies will take a totally different direction with fiction.
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