A Quote by Niels Diffrient

The best way to know what people want is not by asking them, but by understanding them. — © Niels Diffrient
The best way to know what people want is not by asking them, but by understanding them.

Quote Author

Niels Diffrient
1928 - June 8, 2013
Even though you try to put people under control, it is impossible. You cannot do it. The best way to control people is to encourage them to be mischievous. Then they will be in control in a wider sense. To give your sheep or cow a large spacious meadow is the way to control him. So it is with people: first let them do what they want, and watch them. This is the best policy. To ignore them is not good. That is the worst policy. The second worst is trying to control them. The best one is to watch them, just to watch them, without trying to control them.
People always lean toward who's the best guitar player, who's the best singer? I don't see it that way. They're all the best, you know? They've all gotten your attention, you've admired them, you've tried to sing like them. That makes them the best, each and every one of 'em.
If you are a cabaret artist and you are mostly singing other people's songs, you're asking them to rethink a song, listen to it in a different way. The most impact you can have while asking them to re-listen to a song is if it's a song they know very well.
I worked with creative people who were very demanding of me, and they helped me reach performances that I never could have gotten on my own without being pushed and having trust in them. And so I know the best way to get the best performance of an actor, and that's not to coddle them or to baby them. It's to help them; it's to push them.
The best way I can get understanding from another person is to give this person the understanding, too. If I want them to hear my needs and feelings, I first need to empathize.
If you want to make a difference in the lives of the people you lead, you must be willing to walk alongside them, to lift and encourage them, to share moments of understanding with them, and to spend time with them, not just shout down at them from on high.
I think many people believe the best way they can help others is to criticize them, to give them the benefit of their 'wisdom.' I disagree. The best way to help people is to see the best in them.
Sometimes when people get success they forget about the people that pointed them there or championed them into this position. I pride myself on really understanding. I wouldn't even call it keeping it real. I just call it keeping it me. When they tell me, "You're doing what you're supposed to do," it makes me go ten times even harder, because I know that there are people on the sidelines and they're watching me. They're cheering for me. I want to be the best me I could possibly be when it comes to them.
I get vested in my guys. I want to know who their family members are, I want to know their interests, I want to know what makes them tick. I want them to also know I care about the other side of them, their personal character and growth as men, because I think we all sharpen each other that way.
I think connecting to a character is like connecting to any human being - either you like them or you don't. You might not be able to list the reasons why you love your best friend or what attracted you to them; it's just something that you feel - a connection, an understanding, or a curiosity that makes you want to get to know them.
Getting people to think about what they think, and asking them questions about it, is the best way I know how to teach.
I think we should stop asking people in their twenties what they 'want to do' and start asking them what they don't want to do.
This objective of getting what we want from other people-or getting them to do what we want them to do-threatens the autonomy of people, their right to choose what they want to do. And whenever people feel that they're not free to choose what they want to do, they are likely to resist, even if they see the purpose in what we are asking and would ordinarily want to do it.
You know, women are acting the way they want to act now. Years ago they would hide it in the way they dressed, the way they speak, even the way they act in bed. Today, they're doing the same thing, but they're dressing the way they want to be treated and, when you're with them, acting the way they want to act. And you know, honesty is the best policy. I love that.
I'm no reporter. That's for the man with a suit and tie. I'm just relating to my people the best way I know, bringing them what they know and what they see out on the streets. I'm bringing it to them in a musical way, through a way of partying rather than violence. Now they can party their way through their problems.
Some people have a concept of design: that it should be without the maker. I have been educated in this way, the traditional way. But I am not naive. I know that we make my things, and that people want them. I am signing them - and I am winking at them.
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