A Quote by Niki Lauda
I want to bring passengers on my airplanes to present to them my product.
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Imagine a ship that is sinking and needs all the available power to run the pumps to drain out the rising waters. The first class passengers refuse to cooperate because they feel hot and want to use the air-conditioner and other electrical appliances. The second-class passengers spend all their time trying to be upgraded to first-class status. The boat sinks and the passengers all drown. That is where the present approach to climate change is leading.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
You could not legally put a human and fly them into space. In fact, you couldn't bring a spaceship back. All those spaceships we were sending commercially into space were one way. You sort of like, got rid of them. And most passengers, who go up, do want to come back down.
Highly complementary airline alliances and mergers can bring important benefits to passengers by connecting networks, offering new services and generating efficiencies across the aviation value chain. However, this has to take place within a competitive environment. It is vital that the economic benefits of an airline alliance or merger are passed on to passengers.
There's the new America for you. Bring them in by the millions. Bring in 10 million more from Africa. Bring them in with AIDS. Show how multicultural you are. They can't reason, but bring them in with a machete in their head. Go ahead. Bring them in with machetes in their mind.
The product has to work. It has to be a good product. An enormous number of them are all hype with no value at all. People get into them because they want to make a lot of quick, easy money.
He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches.
Impute
People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
I spent about seven years during the Vietnam War flight-testing airplanes for the Air Force. And then I went in and I had a lot of fun building airplanes that people could build in their garages. And some 3,000 of those are flying. Of course, one of them is around-the-world Voyager.
I want babies before I'm 25. I want to bring my babies on the road and bring them to concerts and raise them in the studio.
At present we are stealing the future, selling it in the present, and calling it gross domestic product.
Passengers want options, and when they have options, like passenger rail, they choose them.
If an artist is going through a lot of bad publicity, I don't want to ask them about that. If they want to talk about it, I'll make them comfortable enough where they can bring that up on their own. Not only do I want them to feel comfortable, I want them to come back.
Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.
When you're present, be present the best you can. Like I said, we all fail. But I think from a dad standpoint, children want our time. Sometimes it might just be five minutes, and sometimes it can be a lot more, but I think they want our time and to be engaged with them and present.
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