A Quote by Niklas Zennstrom
When we started Skype, if you look at analyst reports, no one forecasted it as a big business. Also when Google started, it was not fashionable to be in search. It's not trying to do the obvious - that's the hard part.
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Google's competitors argue that Google designs its search display to promote Google 'products' like Google Maps, Google Places, and Google Shopping, ahead of competitors like MapQuest, Yelp, and product-search sites.
Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.
Google started out when the dot-com boom was happening. It grew under the radar of big companies that were competing in but basically ignoring search. Then they were able to really invest during the bust for a long time.
The bad press started to play a big part in how people perceived me, and I started playing on that too, which was a big mistake.
We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.
Technology ventures can succeed with very little investment, unlike many other industries. A lot of the big Internet players like Google or Yahoo were started by a couple of guys with computers. Microsoft was started in Bill Gates' garage.
I started my blog back in 2009 because every Internet business and marketing seminar I watched at the time told me I had to. I had been trying to get a business started selling dating and life advice and was struggling.
My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it. And Google Glass is now, 15 years later, sort of the first form factor that I think can deliver that vision.
Suddenly, I realized how tough trying to structure a story like this is. It was a lot of work. The one big advantage that we had was that we had eight scripts written before we started shooting, or even started casting. We had a really good opportunity to look at it and figure out where we were going to go and how to do it. Once we got a cast, which I love, then we started doing some revisions to make sure that they fit into it.
We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world or funding an entirely separate company to pursue solutions to disease and mortality. Amazon's one of the few other companies that thinks as big as Google does.
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
The print magazine and print journalism industry is obviously in a great deal of trouble, and one of the things that happened when this business started to give way to the Internet and to broadcast television is that a lot of organizations started cutting specifically investigative journalism and they also started cutting fact-checkers.
You can make something big when young that will carry you through life. Look at all the big startups like Microsoft, Apple, Google, Facebook, Twitter, etc. They were all started by very young people who stumbled on something of unseen value. You'll know it when you hit a home run.
Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.
Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.
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