A Quote by Nipsey Hussle

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.
In early days of Live Nation, we really believed it was important to be a direct-to-consumer business, which the labels aren't and no promoter was at the time. By merging with Ticketmaster, we could we give the artist a direct relationship with the fan.
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And when a good business partner supports them from the side, it creates great synergy. When someone's trying to do both, I think the music gets bad and the business gets bad, too.
I think functioning as a business manager can be a hindrance to having a real dialogue with the artist. I do think that artists need good lawyers and accountants, because they're dealing with serious money. But an artist who stands behind a manager? That's a little different. I think that can be a bad buffer.
One of the things I'm excited about is the observation that gamers are creators and creators are gamers too. We used to think of creators as workstation customers and think of gamers as consumers.
Besides, our action on each other, good as well as evil, is so incidental and at random, that we can seldom hear the acknowledgments of any person who would thank us for a benefit, without some shame and humiliation. We can rarely strike a direct stroke, but must be content with an oblique one; we seldom have the satisfaction of yielding a direct benefit, which is directly received.
I do not think it is any benefit for artists or fans to have all the new, wide distribution channels in the online world controlled by those who have controlled the old, narrower ones, .. This is especially true if they achieve that control by leveraging their dominance in content or conduit space in an anticompetitive way to control the new, independent music services that are attempting to enhance the consumer's experience of music.
I think for us, we don't feel like the future of music is in the act of being a record company. We feel like the future of the music business is in empowering artists to have better and better tools to communicate with their fans. We want to be people who are saying to artists, "Look, you don't need that company over there to release your album. You can do it this way." Almost more of a band partnership than a label-artist relationship. Not about ownership of content, but about empowerment.
Direct flights facilitate business. They facilitate business-to-business collaborations. I think anything that makes it easier to bring two areas together is a significant benefit to deepening relations and connections.
I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.
When I think about too much content out there, one of the things that comes to mind for me is just the volume of really outstanding creators there are.
I think that video content is really important for artists these days. Not necessarily for MTV, but to really just get your name out there as a business card. Nowadays, when people want to hear a new song by an artist they immediately go to YouTube. Stream it.
I hold it to be our duty to see that the wage-worker, the small producer, the ordinary consumer, shall get their fair share of business prosperity. But it either is or ought to be evident to everyone that business has to prosper before anybody can get any benefit from it.
Every artist seems to me to have the job of bearing witness to the world we live in. To some extent I think of all of us as artists, because we have voices and we are each of us unique.
Frankly, I think that's something that black people in America have often done - finding ways under very, very difficult circumstances to be subversive, but also to push things forward. And I think that applies to music. I think it applies to dance. I think it applies to a number of things.
I think every artist should follow their vision; their hearts is what they need to reveal, not something that society is looking out for. That said though, I think also artists have, continuously good artists, have been good for their times.
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