A Quote by Nir Eyal

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions. — © Nir Eyal
Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Habit-forming products alleviate users' pain by relieving a pronounced itch.
Over time, as the daily routines become second nature, discipline morphs into habit.
Along with bathing and eating your veggies, releasing emotions needs to become part of our daily routines.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there.
One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.
On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.
Spirit discernment is rare because it is expensive. It means a sensitive conscience, an instructed understanding through study of the Book of God. It means a passion for purity, for truth, for the right, for Christ Himself, and for living uncompromisingly true in the daily habit. All this lies back of a seeing spirit eye. And these things cost. Discernment is expensive.
As users flock to Vine, Snapchat and, previously, Instagram, the social platforms are challenged to continue to be the primary provider of these services to the growing army of smartphone users.
Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.
At the very least, participatory involvement with the many forms of art can enable us to see more in our experience, to hear more on normally unheard frequencies, to become conscious of what daily routines have obscured, what habit and convention have suppressed.
Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.
Surely if there be any habit which your own hand and eye should help in forming, it is the habit of prayer.
Network neutrality protects the ability of users to access the lawful content, applications, and services of their choice. In other words, it lets users determine who wins and loses in the marketplace, and that's the way it should be.
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