A Quote by Nir Eyal

I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don't have a variable reward, which maintains mystery.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
I wanted to come to Washington, D.C. and help be a transformative President. And I think history, when they look back, will say this is a fellow who knew how to make decisions, and made some tough ones, stood by them, wasn't driven by the latest opinion poll, but was driven by some core principles from which he would not deviate.
Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
It was a very strange, disappointing race in that no one wanted to take it out. That's why I took the lead. I wanted some people to run the real distance and that was frustrating. So I took the pace around the second lap, which in some ways is suicidal...but I wanted the pace to be honest.
If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.
In addition to being what we are as BTS, we wanted to bring some changes, and we actually wanted to evolve as a group. We wanted to show our many colors, but we still want to console others and give hope to others.
Some luck lies in not getting what you thought you wanted but getting what you have, which once you have got it you may be smart enough to see is what you would have wanted had you known.
There are some indications of how the character should behave based on the script, and then as actor makes it his or her own. I got to know one of the writers, Chris Terrio, and we were able to discuss things at length and figure out who this person is to create a real psychology behind what is, perhaps, in a comic book, a less than totally modern psychology. I can only say I've been asked to play an interesting role. A complicated, challenging person.
You can never do merely one thing. The law applies to any action that changes something in a complex system. The point is that an action taken to alleviate a problem will trigger several effects, some of which may offset or even negate the one intended.
I had a hundred things I wanted to be, but when I was 13, I wanted to be an inventor. I wanted to improve the blow-dryer because it takes so long to blow-dry your hair, and it's just a waste of time. I wanted to invent the therm-alarm, which would have you throw your sheets off in the night when you got too hot.
[Action's] a Western thing. We think of the hero going into battle, rebelling against a government or an oppressor, but [in KUNDUN] action is nonaction or what appears to be nonaction. That's a hard concept for Western audiences. . . . We wanted to show a kind of moral action, a spiritual action, an emotional action. Some people will pick up on it; some won't.
There are lots of ways to design a workflow - for instance, some land surveyors book their notes by hand, and some use electronic data collectors. Every firm has its own unique way of arriving at the end product. However, from a licensed land surveyor, the product should always be of the same high quality.
I loved him in that moment, loved him more than I'd ever loved anyone, and I wanted to to tell them all that I was the snake in the grass, the monster in the lake. I wasn't worthy of this sacrifice; I was a liar, a cheat, a thief. And I would have told, except that a part of me was glad. Glad that this would all be over with soon. Baba would dismiss them, there would be some pain, but life would move on. I wanted that, to move on, to forget, to start with a clean slate. I wanted to be able to breathe again.
There were some coaches, some teammates, some sports psychology people who I could trust and rely on. They were very important to keep me focused on the right things - the things which would be beneficial to me instead of catastrophising things and worrying about things which were not in my control.
It's like a weird mindset to wake up and want to be wanted. Like, I want to be wanted so much already... and I'm so greedy for other people's desire that I have to really force myself to have some shame about it and some control, neither of which come easily to me.
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