AdNectar specializes in deploying branded virtual items across top social networking properties and applications. Virtual items are images sent to communicate a message between users of social media.
We originally started AdNectar to serve brand advertisers, but we've now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.
I have gotten to introduce myself to this virtual world of social media which is so powerful.
Once the people of planet Earth are all hanging out together online in a virtual world without any borders, I think it could change social networking, entertainment and even politics.
While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.
The biggest innovation of all is social networking, and cellular technology is the facilitator for social networking. People are mobile; social networking is people, and the only way people connect with each other is wirelessly.
You know, by the time you become the leader of a country, someone else makes all the decisions. ... You may find you can get away with virtual presidents, virtual prime ministers, virtual everything.
If you're having a very high-adrenaline, high-movement experience in virtual reality, and then all of a sudden you're back in your office, that disconnect is pretty notable. Whereas if you're using it for virtual reality teleconferencing... there's really no kind of impact moving back and forth between the real and the virtual world.
I have no intention of selling any more of the historical Apollo 11 items in my possession for the remainder of my life. I intend to pass a portion of these items on to my children and to loan the most important items for permanent display in suitable museums around the country.
These sites have torn down the geographical divide that once prevented long distance social relationships from forming, allowing instant communication and connections to take place and a virtual second life to take hold for its users.
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
Generally, successful fads have some kind of play value, like the Frisbee, Slinky, Silly Putty, my Wallwalker. They're generally inexpensive items, impulse items. They tend to be rather useless items, too. They provide a few minutes of amusement.
All ideas about identity, of course, fit perfectly into the social media wonderland we live in. They seem to really connect. There's a science-fiction aspect to our contemporary life. What's virtual, what's real.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals. What we're trying to do is just make it really efficient for people to communicate, get information and share information.