A Quote by Nir Eyal

AdNectar was born out of a class project at the Stanford Graduate School of Business in January of 2008. The founders are all avid social network users and we wanted to see if we could discover the optimal way for advertisers to reach consumers in a way that felt authentic and organic, and yet was scalable to a mass audience.

Nir Eyal

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Advertisers Audience Authentic Avid Born Business Class Consumers Could Discover Felt Founders Graduate Graduate School January Mass Network Optimal Organic Out Project Reach School See Social Social Network Stanford Users Wanted Way

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Nir Eyal
American - Author
Born: February 19, 1980

Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.

Dick Wolf

Pinterest is offering consumers a way to discover things on the web, in a serendipitous way, with a beautiful user interface. So it's offering a whole new paradigm called 'discover' and allowing users to be creative.

Ron Conway

You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.

K'naan

I wanted to be a writer, to write these stories that would make people see the world in a different way. But I ended up going to business school because I thought I could ultimately get to where I wanted to go faster that way.

Jeffrey Skoll

There are some who invoke separation of church and state - to try to get the government out of the business of morality - but this is antithetical to what the founders wanted. The founders wanted to keep theology out of government so that government could focus on the proper business of morality.

Dinesh D'Souza

If I couldn't get to where I wanted to by being my organic self - which is a smart, funny, unapologetically black woman - then I felt like it's not worth doing it if I can't do it the most organic way possible. Which is why I left the music business.

Amanda Seales

We originally started AdNectar to serve brand advertisers, but we've now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.

Nir Eyal

I started my career as a liberal arts major from Berkeley, wrote about enterprise IT for a few years, then followed my passion for the digital narrative into graduate school as well (also at Berkeley, the Oxford of the West or, perhaps, the Harvard - sorry Stanford!). My first project out of grad school was 'Wired' magazine.

John Battelle

But, neither of these educational scenarios worked for us, so when we started a family, we wanted a different school for our children. And the other founders felt the same way.

Daniel Greenberg

The CEO of AT&T told an interviewer back in 2005 that he wanted to introduce a new business model to the Internet: charging companies like Google and Yahoo! to reliably reach Internet users on the AT&T network.

Marvin Ammori

I went back to graduate school with the clear intention that what I wanted to do with my life was to improve societies, and the way to do that was to find out what made economies work the way they did or fail to work.

Douglass North

I wrote my first piece about the disruption of the Harvard Business School in 1999. Because you could see this coming. I haven't yet done the one about the disruption of the Stanford Business School.

Clayton M. Christensen

When I started teaching at Stanford Graduate School of Business in 2000, no field-based courses in strategic philanthropy existed.

Laura Arrillaga-Andreessen

For me, Facebook and Twitter was always just a way for me to reach out to the fans of the show, to communicate with my friends who where in the business, and I never felt like I wanted to use it to further my career in some way. I don't know that it has the power or the ability to do that. I just never thought about it in those terms.

Steve Kazee

AdNectar specializes in deploying branded virtual items across top social networking properties and applications. Virtual items are images sent to communicate a message between users of social media.

Nir Eyal

I noticed when I was at Stanford, there was a class called the persuasive technology design class, and it was a whole lab at Stanford that teaches students how to apply persuasive psychology principles into technology to persuade people to use products in a certain way.

Tristan Harris

A Quote by Nir Eyal

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