A Quote by Noam Chomsky
The book Manufacturing Consent, which I co-authored with Edward Herman, begins with a description of the structure and institutional setting of the commercial media, and then draws some rather simple-minded conclusions about what we would expect the media product to be, given these (not particularly controversial) conditions.
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The book [Manufacturing Consent] itself is then devoted to a series of case studies, selected, we hope [with Edward Herman], to offer a fair and in fact rather severe test of those conclusions.
As we [with Edward Herman] discuss there [in Manufacturing Consent] and elsewhere, recognition of the importance of "manufacturing consent" has become an ever more central theme in the more free societies.
Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.
Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
A lot of the things I've done for charity and the money I've given will never be talked about in the media. I'd rather it be that way, because I don't do it for the media. Of course, having celebrities and media there at events helps bring attention to the need, but seeing the looks on peoples' faces when they receive help is why I really do it.
It's much better to talk about the media as a system of propaganda and abuse, of manufactured consent, than it is to claim it's some kind of democratizing force that is not responsible for what it does. The notion that the media simply reflects reality is an argument that justifies its flight from responsibility.
The idea that feminism is a 'battle of the sexes' about blaming all men and setting up a 'gender war' is a handy, controversial media hook. But it doesn't reflect reality.
The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business.
My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation.
Because of the control of the media by corporate wealth, the discovery of truth depends on an alternative media, such as small radio stations, networks, programs. Also, alternative newspapers, which exist all over the country. Also, cable TV programs, which are not dependent on commercial advertising. Also, the internet, which can reach millions of people by-passing the conventional media.
I don't think the media is a reflection of anything. The media is an active political and pedagogical force that shapes reality. If the media were a reflection of anything, then we'd have to raise the question of why it's in the hands of basically six corporations. The media is about power.
Trump has his own audience, which is in many cases as big as or bigger than the media covering him. He doesn't need the media. He enjoys them being around. He likes toying with them. He likes being provocative around them. To him, the media is a plaything. To the Republican and Democrat establishments, the media holds coequal position in the entire power structure of the ruling class.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Trump walked into a media setting for which he was far better suited than the other contenders because he actually knows how to do reality TV and made them all look like pretenders. And I would argue that our news media has only gotten worse since Trump got in office. Trump is media crack. The ratings have never been higher. The reason CNN would run an hour of an empty podium waiting for him to show up during the campaign is because they were terrified if they turned away from Trump their rating would go down.
The media does not do news. The media is the Democrat Party hacks assigned to journalism positions. Some hacks are consultants. Some are candidates. Some serve in elective office. Some are professors. Some are teaching assistants. Some run think tanks. Others are in the media.
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