A Quote by Noel Fielding
When you start, it's not to do with the material so much. It's more to do with how you can control a crowd and make friends with an audience and sell your brand of humor.
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As you become an adult and start to make your way in life, you realize how much your friends are your family - though you get to make fun of your friends, too.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
When I look at my audience, I can tell better who's in the crowd and the kind of joke I shouldn't do. It's just complicated. I guess I sift through to make sure these jokes are a little different with not such a harsh edge to them. That's pretty much how I handle the crowd.
From a simple, mammal perspective, you think you're going to make friends through the movie. You think, "Oh, this kind of humor that I play with will bring people that have a similar kind of humor. I'll make new friends," or something. You don't even think in terms of audience or of money.
I think none of the humor in the first Evil Dead was intentional. We weren't that sophisticated. We got more sophisticated with Evil Dead 2 and Army of Darkness where you can start to manipulate the audience a little more, having more control over the medium instead of just trying to figure out how to do it. I suppose that's pretty normal with any craft. Every carpenter is better 20 years later.
The most valuable lesson I've ever learned in my life is that life is about family and friends, not about material things or any of that. It's about enjoying your life. If you have no family, no friends to enjoy it with, it don't matter how much you have, how much success you have, how much fame you have, how much money you have, it doesn't matter.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
The audience today has heard every joke. They know every plot. They know where you're going before you even start. That's a tough audience to surprise, and a tough audience to write for. It's much more competitive now, because the audience is so much more - I want to say 'sophisticated.'
The audience today has heard every joke. They know every plot. They know where you're going before you even start. That's a tough audience to surprise, and a tough audience to write for. It's much more competitive now, because the audience is so much more - I want to say sophisticated.
The minute you start to strategize too much, the more you start to think you're in control of your own fate. And you're not, really.
When I get a beautifully written piece of material, I immediately start imagining how I would interpret it. I love just daydreaming about it for months, breaking it down, seeing where I can spin something. How I can turn this into the most fun ride for the audience that I can make it? That's my job.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
When you're making the film, you don't really think the audience; it's only when you start editing that you really start to became aware of your audience because you're thinking of how you communicate these ideas, and how lucid can you be, and yet stay within the language you've established.
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