A Quote by Noma Bar

There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.

Noma Bar

Quote Topics

About Branding Brands Difference Exposure Influence New Nothing Only Only Difference People Really Scale Work

Quote Author

Noma Bar
Born: 1973

Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.

Anand Mahindra

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

Wally Olins

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.

Taufik Hidayat

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

Chiara Ferragni

I feel as much pressure as anyone does about their work, really. You just want to be productive; only difference is that the work is seen and judged by a few more people.

Ng Chin Han

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Simon Mainwaring

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Nirmalya Kumar

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”

Nirmalya Kumar

The REAL American Dream is not about a garage full of new cars, winning the lottery, or retiring to a life of ease in Florida. It's about doing work that has meaning, work that makes a difference, and doing that work with people you care about.

Joe Tye

My husband is in branding. He brands places - cities, institutions.

Tzipi Livni

I've seen a lot of brands fail because they went, 'Hey, look, we're from New York, and that's what we're all about.' But wherever you go, people are proud of where they are. So even though we're from New York, what we do is a mindset: it's got to work in Japan, in Los Angeles, London, wherever.

James Jebbia

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

Wally Olins

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

The Weeknd

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

Martin Lindstrom

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.