A Quote by Noreena Hertz

It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes are from educational curricula. How little we think about how it is we think.
To spend any time with someone who is among the top five film composers of the last 50 years is pure gold dust. I mean, not necessarily stylistically, because everyone is different in what their music sounds like, but the approach and how to look at a film, how to think about a film, how to decide what you want to do, how to think about characters, how to think about art, how to think about narrative, how to liaise with producers, how to liaise with directors.
Life can be less mysterious than we make it out to be when we try to think about how it would be on other planets. And if we remove the mystery of life, then I think it is a little bit easier for us to think about how we live, and how perhaps we're not as special as we always think we are.
For example, I was discussing the use of email and how impersonal it can be, how people will now email someone across the room rather than go and talk to them. But I don't think this is laziness, I think it is a conscious decision people are making to save time.
At Arsenal, all we think about is how to attack, how to score, how to dribble, how to make a pass. We do not think so much about defence. Probably, for results, this is no good: but I like it.
I became aware of the very complex internal organization in a cell from the basic science classes, and it made me think about how all that could work. It seemed like a great mystery, especially how organelles in the cell can be arranged in three dimensions, and how thousands of proteins could find their way to the right location in the cells.
For me, good football is not about how many skills you show or how many players you beat. It's about making the right decision every time you have the ball.
The deeper reality is that I’m not sure if what I do is real. I usually believe that I’m certain about how I feel, but that seems naive. How do we know how we feel?…There is almost certainly a constructed schism between (a) how I feel, and (b) how I think I feel. There’s probably a third level, too—how I want to think I feel.
The thing about education - and why I'm so passionate about the position and status of the university - is that it's supposed to teach citizens how to think better, how to think critically, how to tell truth from falsehood, how to make a judgment about when they're being lied to and duped and when they're not, how to evaluate scientific teaching. Losing that training of citizens is an extremely dangerous road to go down.
I've dedicated a lot of my life as a writer to understanding how to hear the divine voice, or the music of the spheres, or whatever it is that we do when we're making art, making something out of nothing. Figuring out how to do that is much more important than knowing how to execute a good line. I don't think about that anymore, I just write.
We became Homo sapiens not that long ago, from the scientific perspective, and we've retained a lot of our beast nature. We've done all these amazing things in terms of our knowledge base and technology, and now we're flying around and using the internet. But we're still very animalistic. So, I think about hierarchies. I think about evolution. I think about how we stack up, how we sit on top of each other. How we pray that we know what we're up to.
I know from my days working on education reform in government that it's almost impossible to exaggerate how little those who work on education policy think about 'how to improve learning.'
Communication requires cultural context, and technology facilitates our ability to cross-reference ideas over time. Charles Moore were saying: Enough with the sterile, context-less architecture. Enough with the functional-minded frame of operation. How about a little mess? How about a little, let's say, syntax? A little quotation using history? How about some other meanings or symbols? I think that's the only logical reaction when you have to thoughtfully manage the communication of a lot of information.
I think the only thing that I really thought about, I am always every year thinking about how I can get better, how my stuff can get better, how our team can improve.
It's not about how much you make: it's about how good the quality is. You'll be better off as a company making fewer things and concentrating on those and how you bring those to market... in a very less cluttered way, even though the marketplace is more cluttered.
I think the greatest lesson I have just recently learned is how powerful the mind is, informing our decision making unknowingly.
I think that's the real horror story for me, how little you can ever really know about your own motivations. How in the dark we all are about the concerns and the contents of our minds.
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