A Quote by Norman Foster
I describe the design process as like the tip of the iceberg. What you don't see is the long haul: all the endless auditing and things like that.
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Sound is ephemeral, fleeting, but some sort of a physical manifestation can help you hold on to it longer in time. I'm sure of this; I've always thought the sound that you make is just the tip of the iceberg, like the person that you see physically is just the tip of the iceberg as well.
In real life, when you have an emotional experience, it's never just because of the thing that's been said. There's the backstory. It's like [Ernest] Hemingway's iceberg theory - the current emotional moment is the tip of the iceberg and all of the past is the seven-eighths of the iceberg that's underwater.
It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?
I'm fascinated with genetic science, and I have been for a very long time. I always look at science and technology because I think that the developments in my lifetime have been so remarkable - and we're only at the tip of the iceberg with projects like decoding the human genome.
Knowledge can be like the skin on the surface of the water in a pond, or it can go all the way down to the mud. It can be the tiny tip of the iceberg or the whole hundred percent.
The successes in the entertainment business are like one percent of the iceberg that you see, and the other ninety-nine percent, which is the rejection and the failure and the work and the toil and the sacrifice, is the rest of the iceberg that's below the water.
See, I don't like places where people can't dance - don't like clubs or theatres where a bunch of bourgeois people sit around tip, tip, tipping their fingers.
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
What's hurting the U.S. economy is total government spending. The deficit is an indicator that the government is spending so much money that it can't even get around to stealing all of the money that it wants to spend. But the tip of the iceberg is not what hit the Titanic - it was the 90 percent of the iceberg under water.
Human civilization as we know it is like the Titanic headed for the iceberg, whether the iceberg be nuclear, environmental or terrorism-related.
Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.
The bestseller list is the tip of the iceberg.
As readers, we remain in the nursery stage so long as we cannot distinguish between taste and judgment, so long, that is, as the only possible verdicts we can pass on a book are two: this I like; this I don't like. For an adult reader, the possible verdicts are five: I can see this is good and I like it; I can see this is good but I don't like it; I can see this is good and, though at present I don't like it, I believe that with perseverance I shall come to like it; I can see that this is trash but I like it; I can see that this is trash and I don't like it.
By fundamentally changing how we design the places and systems that enable our daily lives, we can slash emissions way beyond the immediate carbon savings - because our own personal emissions are just the tip of a vast iceberg of energy and resources consumed far from our view.
Google Earth is an incredible resource because from hundreds of miles in space, we can zoom in, and we can find things. Everyone always looks for their house first. That is the tip of the iceberg with remote sensing.
A movie is like a tip of an iceberg, in a way, because so little of what you do in connection with making a movie actually gets into the movie. Almost everything gets left behind.
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