A Quote by Norman Granz

My function at Verve was that of a genuine producer in artists and repertoire. — © Norman Granz
My function at Verve was that of a genuine producer in artists and repertoire.
For some artists the live performance is the chicken before the egg of writing or recording of repertoire. For other artists the writing or recording of repertoire is the chicken before the egg of live performance.
I'm lucky because my repertoire is so specific, and theaters are interested in me singing my repertoire because it is not done so much. I'm pretty well settled in my repertoire. I like what I sing. My voice is high, and there is not much in baroque opera for higher tenor.
Back in the day, even if they were singing about the same things, each artist was unique. That's why I try to stay away from the big-name producers, so I can prove that it's not about the producer, it's about the artist. A lot of R&B artists have gotten away from being artists and are just chasing after the next hot producer and it all starts to sound the same.
I never liked the whole thing about pictures with the artists. You look back at an Elvis Presley record, and you don't see any producer credits, because the audience is not supposed to know about the producer credit.
The movies today are too rich to have any room for genuine artists. They produce a few passable craftsmen, but no artists. Can you imagine a Beethoven making $100, 000 a year?
I don't record for my own glory.I mean, of course part of it is for career advancement, but more importantly, I want some of that repertoire - as much of it as possible - to remain and enter pianists' consciousness and, hopefully, into the standard repertoire.
The entire repertoire of our life experiences can be accessed and activated from the body in movement …every part and function of the body can also be understood as metaphors for the expression of our being
The nice thing about the violin repertoire is that it's small enough that you can plan on learning everything at some point - whereas the piano repertoire is so enormous it wouldn't be possible unless you're a learning machine.
But a large symphony orchestra basically is a repertory company and it has a very enormous repertoire and it is important for the performers to be able to know how to shift focus so that they instantly become part of the sound world that a particular repertoire demands.
I definitely have some colleagues that I respect, and we get together from time to time. But I actually have just like genuine friends. Paul Thomas Anderson is a genuine friend. Robert Rodriguez is a genuine friend. Rick Richard Linklater is a genuine friend. Eli Roth is a genuine friend. And so is Edgar Wright.
June Jordan once said something which is just wonderful. I'm paraphrasing her-that her function as a poet was to make revolution irresistible. Well o.k. that is the function of us all, as creative artists, to make the truth, as we see it irresistible.
I think a lot of people who watch TV don't realize when they're watch TV shows and it says 'produced by' and producer, producer... there are all these producers. What the hell does a producer do? It's funny how much you have to worry about as a producer.
The lawyer has not reached the height of his vocation who does not find therein... scope for a peculiar but genuine artistic function.
The function of artists is "the mythologization of the world."
At Verve, my bookkeeper would invariably say, 'Well, why do you want to put out Roy Eldridge?' Or 'Why do you want to put out Ben Webster? They don't sell.' And I'd say, 'Well, whether they sell or not, they're important, they should be recorded and they're what Verve stands for, so we don't have to discuss that any further.
What matters to me is that one identifies one's genuine obsessions, one's genuine commitments, one's genuine appetites, one pursues them seriously and far.
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