A Quote by Norman Pearlstine

We should want our advertising to be compelling.

Norman Pearlstine

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Advertising Compelling Our Should Want

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Norman Pearlstine
American - Editor
Born: October 4, 1942

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

Fairfax M. Cone

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Dan Pallotta

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

Tim Wu

I think video advertising is a hugely compelling medium.

Susan Wojcicki

Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.

Luciana Berger

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Jay Chiat

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

Charlie Ergen

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

Susan Wojcicki

Given our abundance, the burden of proof should always be on keeping, not giving. Why would you not give? We err by beginning with the assumption that we should keep or spend the money God entrusts to us. Giving should be the default choice. Unless there is a compelling reason to spend it or keep it, we should give it.

Randy Alcorn

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Leo Burnett

No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.

Jerry Della Femina

The truth is I don't think actors should have to do anything but come in and act. I feel the film companies should pay for proper advertising to see that the movie will sell instead of putting it on our backs.

Billy Crudup

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

A Quote by Norman Pearlstine

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