A Quote by Norman Pearlstine

You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience. — © Norman Pearlstine
You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
If that is what makes us liberals, so be it, just as long as in reporting the news we adhere to the first ideals of good journalism - that news reports must be fair, accurate and unbiased.
The success of SYNC is another proof point that we are doing just that. We will continue to innovate and expand the capability of SYNC by integrating even more new technologies that fit our customers’ lifestyles.
News at Work is a vivid, inside look at the collision of print journalism and electronic media. Based on close access to the leading news organizations in Buenos Aires, Boczkowski documents how contemporary journalism is caught in the grip of emulation; this spiral of imitation exacerbated further by global news media and their intensifying homogenization. The portrait of this transformation of the news is both fascinating and deeply worrying, and is guaranteed to provoke debate.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
Journalism continues to go south, thanks to big media and its strangulation of news, and there's not much left in the way of community or local media. Add to that an internet that has not even started thinking seriously about how it supports journalism. You have these big companies like Google and Facebook who run the news and sell all the ads next to it, but what do they put back into journalism? It isn't much.
I want the news delivered unbiased. I thought that was the whole point with journalism.
This search for happiness can knock us out of sync with God. As the life of Jesus makes clear, keeping in sync with God is about obedience. Any other pursuit will get in the way.
When Trump says fake news, he means journalism that makes points with which he disagrees, usually about him.
Journalism is straying into entertainment. The lines between serious news segments, news entertainment, and news comedy are blurring.
I have always felt that doing too much of homework makes the performance look plastic. I don't even watch the monitor after I finish my scene because I can't reprise it. I just go with the flow.
Journalism schools are good to get a job, but I don't know what else they are good for. I don't like the word "journalism" to begin with. It's news reporting, and that consists of using your two feet. The only lesson, then, that you could give people is how to climb stairs, because there are no stories on the first floor.
Apple very deliberately - and this was very much Steve Jobs' point of view - Apple has concentrated its cloud efforts on being invisible. So in other words, stuff just would sync and appear. You change your contacts on one of your devices, and it would appear on all your devices changed.
Local television news, on both radio and television, is so appalling. Makes print journalism look like the greatest stuff ever written.
I've always looked at famous actors and hope that once they get a part that they have success in, they would reprise it every few years in the way a pop singer will reprise their hits. Like Bob Dylan singing 'Blowin' in the Wind' until he's fed up with it, finding different ways of doing it.
I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.
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