A Quote by Norman Pearlstine

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.

Norman Pearlstine

Quote Topics

Advertising Awful Awful Lot Been Covers Extension Had Just Lot Many Native Print Stuff Ways Years

Quote Author

Norman Pearlstine
American - Editor
Born: October 4, 1942

An awful lot of England is slowly eroding, in ways that I find really distressing, and an awful lot of it is the hedgerows... We're reaching the point where a lot of the English countryside looks just like Iowa - just kind of open space.

Bill Bryson

While in some ways I lack privilege, in other ways I have a ton of it. I have a lot of resources and power. And when I've been in uncomfortable situations, just as every woman, practically, in this industry has been, I've been a lot luckier and had more help.

Mina Kimes

I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily.

Donald McCaig

Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.

Norman Pearlstine

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

John Battelle

When I landed the first 900 at the XGames, it was just - it was a personal achievement. It was something that I have strived for for years and years and years, and in a lot of ways had given up on it. But I just didn't think of the resonance that would have.

Tony Hawk

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Debbie Millman

I had been coming to America very frequently for many, many years, so I had plenty of exposure - and maybe the best kind of exposure, because I think first impressions are very important. Maybe I notice stuff that is just subliminal to people who live here all the time.

Lee Child

Distinguish between the work and the job title. When I was leaving school in the early 1970s, many people wanted to be journalists, carrying out investigative reporting for print newspapers. Print newspapers may not exist in twenty years. But good thinking and good writing about issues that need to be reported and investigated will always be needed; but where this happens, what it is called, and who pays for it may be quite different than could have been envisioned by the great journalists of the past.

Howard Gardner

The point is that if a book that had been published three years ago started to sell twice as many all of a sudden it probably wouldn't even get noticed. People wouldn't be tracking it. The system has cleaned up its act an awful lot but the best-seller list system is not an entirely foolproof thing.

Terry Pratchett

I was writing - at least beginning to write Boston Boy and there were a lot of holes in my so-called research. I didn't know the towns my mother and father came from in Russia. I didn't know the name of the clothing store I went to work for when I was 11 years old. I didn't know a lot of things. So I called for my FBI files, not expecting to have that stuff there, but I wanted to know what they had on me.But they did have the towns my mother and father lived in in Russia. They had the grocery store I worked in when I was 11 years old.

Nat Hentoff

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

Tim Wu

I haven't seen a new football play since I was in high school. You have just so many holes in a line and you have eleven men playing, and there's only so many ways you can go through those holes, and those ways have been used for forty, fifty years.