A Quote by Northrop Frye

Advertising - a judicious mixture of flattery and threats. — © Northrop Frye
Advertising - a judicious mixture of flattery and threats.
A gentle mixture of furniture expresses life and continuity but it must be a judicious mixture that flows and mixes well. It is a bit like mixing a salade. (I am better at room than salads).
Sheer flattery got me into the theater. Flattery always works with me, particularly the flattery of women.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
There are environmental threats to health; there are internal threats to health - genetic conditions, viral threats, diseases like cancer and Parkinson's. And then there are societal and global ones, like poverty and lack of nutrition. And unknown viral threats - everything from a new kind of influenza to hemorrhagic fever.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
Baloney is flattery laid on so thick it cannot be true, and blarney is flattery so thin we love it.
flattery would be worse than vain; there is no consolation in flattery.
Complimenting someone in an exaggerated way is known as flattery, and flattery will generally get you anything you want.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
Instant communication is not communication at all but merely a frantic, trivial, nerve-wracking bombardment of cliches, threats, fads, fashions, gibberish and advertising.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
If solitude deprives of the benefit of advice, it also excludes from the mischief of flattery. But the absence of others' applause is generally supplied by the flattery of one's own breast.
We must define flattery and praise; they are distinct. Trajan was encouraged to virtue by the panegyric Pliny; Tiberius became obstinate in vice from the flattery of his senators.
Today we're in the West, and we have to say there are dire threats to our security and to our way of life. You see what's happening out there. They are threats. We will confront. We will win. But they are threats.
We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
The threats against me are not only in Holland, but outside the country as well. We are talking about very serious threats on the part of different terror groups, and when you are aware of the extent of the threats, it's only human to think that something will indeed happen.
This site uses cookies to ensure you get the best experience. More info...
Got it!