A Quote by Nuseir Yassin
My dream is to build a tech company that helps people discover content.
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Starting a company in San Francisco when we did usually meant it was destined to be a data-driven tech company. But that didn't seem to fully encompass what we wanted with Airbnb. When we tried looking through a tech lens, it didn't work. The humanity was missing.
Tech people like to stick to their knitting, and they measure their accomplishments by the growth of their company. Now the tech community is popping up and saying, 'We do need to be involved in our surroundings.'
My dream as a producer is to be able to build a company that can be a safe haven for artists, for directors and for writers and actors to do what they do best and let them have final edit. I'd like to build something to that effect.
There's only one thing that regularly keeps me up at night. Working with the greatest people in the world and knowing that they are counting on me to build a company that endures - a company where they can grow professionally. A company where they can build world-class products and be proud to work.
I love producing. My dream as a producer is to be able to build a company that can be a safe haven for artists, for directors and for writers and actors to do what they do best and let them have final edit. I'd like to build something to that effect.
To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness.
I believe tech should be a core skill of a tech company.
What I learned with tech companies is I gotta give people room to experiment, and also to make what might later on be a mistake. This is the attitude I want to build within San Francisco - give some time to the tech community.
I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience.
Everyone told me you can't build a major tech company in Canada. There just aren't enough investors or engineers or top-level managers. Each day, I'm driven to prove them wrong.
While it's true that women are the minority in most tech companies, I don't think that inhibits entry into the tech space. My motto has always been, 'Live What You Love,' and as such, I think it's incredibly important to do work you believe in and to work for a company that has values that align with your own, be it in tech or another industry.
I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, 'Maybe someday we'll build a company. This probably isn't it, but one day we will.'
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
There's always been a lot of interest in the tech community about how to foster innovation and creativity - both within a company but also in the ecosystem of a tech cluster. In both cases, creating opportunities for people who don't encounter each other normally to meet and talk is key.
We were hoping to build a small profitable company; and of course, what we've done is build a large, unprofitable company.
At our core, we are a content company. That content has to be the very best. You can't be a company of this size and be doing what everybody else is doing.
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