A Quote by Olof Arnalds
I don't know if there is an existing model that anyone can hold on to right now. Every [piece of] advice about how to go about in the record business you would get 5 years ago is no longer valid. Everything is changing very rapidly and there is an increased sense of anger and despair among artists that are not major-selling megastars.
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I'm even stunned at some of the majors you can get in college these days. Like you can major in the mating habits of the Australian rabbit bat, major in leisure studies... Okay, get a journalism major. Okay, education major, journalism major. Right. Philosophy major, right. Archeology major. I don't know, whatever it is. Major in ballroom dance, of course. It doesn't replace work. How about a major in film studies? How about a major in black studies? How about a major in women studies? How about a major in home ec? Oops, sorry! No such thing.
Advice may not be good advice 10 or 15 years from now. Someone could tell you something years ago and it might not work now. The world is constantly changing. One word could mean something different today. Today you can't give advice to anyone.
You know what I was thinking about on my way home? How different my life would be if you’d made that gash a little deeper. Or how different yours would be if I’d vaulted myself off a roof nine years ago. Do you ever think about things like that? Like, if either you or I wouldn’t have made it, where would the other one be right now? It was something I thought about all the time: how death changes every remaining moment for those still living.
The record business is an oxymoron. In the 1960s, there was an upside to selling plastic discs so labels took the risk - they paid for the record, for marketing, promotion, publicity, everything it took to make the artist a star. But now we have to go back to the venture capital model. The business is stopping and everyone's complaining but you can't blame labels. It's a shitty business. You do it because you're passionate, or because it's what you've always known. But if you lived through the nineties, nobody is thinking this is great compared to what it used to be.
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
To retire by the age of 35 was my goal. I wasn't sure how I was going to get there though. I knew I would end up owning my own business someday, so I figured my challenge was to learn as much as anyone about all businesses. I believed that every job I took was really me getting paid to learn about a new industry. I spent as much time as I could, learning and reading everything about business I could get my hands on. I used to go into the library for hours and hours reading business books and magazines.
I'm not an academic; I'm not an archaeologist. I'm a writer, communicating ideas to the public. There is a model of how the past is, and a lot of academic archaeology is about refining the model. It's not about changing the model radically. I'm not aware of any current which is about radically changing the model. It's just me, really.
But nothing on this earth is guaranteed, when you get right down to it, you know ? I've been thinking about that. About how your kids aren't really YOURS, they're just these people that you try to keep an eye on, and hope you'll all grow up someday to like each other and still be in one piece. What I mean is, everything you get is really just on loan. Does that make sense?" Sure,"I said. "Like library books. Sooner or later they've all got to go back into the nightdrop.
I just know that, right now, ... the biggest record selling business there is is rock and roll.
When I think of the artists I admire and seek out musically. It's because I'm curious about where they're going to go the next time they have a chance to put a record out. It's not about where I find them on the radio dial, or how many records they're selling.
The longer I'm alive, the more I realize how little I know. Pretending that you know everything about every topic, and being very vocal about it? That's an instant turnoff.
If you're serious about being an architect, you've got to learn how to take responsibility. It's not fluff. You have to do every detail on every bloody piece of the building. You have to know how the engineering works. You have to know how the fittings go together. You have to master the mechanical, electrical, acoustical - everything.
Now, you can just get a laptop, get some software, put a microphone on it and make a record. You have to know how to do it. It does help if you've had 35 or 40 years of experience in the studio. But, it still levels the playing field so artists can record their own stuff.
We'd start slow, the way we always did, because the run, and the game, could go on for a while. Maybe even forever. That was the thing. You just never knew. Forever was so many different things. It was always changing, it was what everything was really all about. It was twenty minutes, or a hundred years, or just this instant, or any instant I wished would last and last. But there was only one truth about forever that really mattered, and that was this: it was happening. Right then, as I ran with Wes into that bright sun, and every moment afterwards. Look, there. Now. Now. Now.
Lots of people will give you advice... and depending upon how well they know you, the advice might be valid or not so valid.
My dream many years ago would've been to continue to write and record songs in record/album form for years to come, but now records aren't what they were then - and so it doesn't actually feel very good to make a record of songs.
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