Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
The iPod wasn't the first MP3 player. Nor were the iPhone and iPad the first in their categories. The real reason for the success of these devices - the true unsung hero at Apple - is the iTunes software and iTunes Store. Because Apple provided them, it wasn't just selling hardware.
There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
By the time Apple's Macintosh operating system finally falls into the public domain, there will be no machine that could possibly run it. The term of copyright for software is effectively unlimited.
People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.
Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.
Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.
I have always aspired to create beautiful designs that make women feel elegant and confident - for me, that is my greatest challenge and inspiration.
The Ninth Circuit Court of Appeals agreed, and software has been treated as a form of speech ever since. So if software code is speech, Apple says the First Amendment also means the government can't tell Apple what to say.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
My first operating system project was to build a real-time system called RSX-11M that ran on Digital's PDP-11 16-bit series of minicomputers. ... a multitasking operating system that would run in 32 KB of memory with a hierarchical file system, application swapping, real-time scheduling, and a set of development utilities. The operating system and utilities were to run on the entire line of PDP-11 platforms, from the very small systems up through the PDP-11/70 which had memory-mapping hardware and supported up to 4 MB of memory.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
Hardware: where the people in your company's software section will tell you the problem is. Software: where the people in your company's hardware section will tell you the problem is.
From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.