A Quote by Om Malik
People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.
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The reason we make money is because we have a few different business models. One is ads: we get incredibly high click rates because most people on Scribd are searching the site for something, or they came from a search engine, and they're looking for something specific.
Pay attention to your friends; pay attention to that cousin that jumps up on the picnic table at the family reunion and goes a little too 'nutty,' you know what I mean? Pay attention to that aunt that's down in the basement that never comes upstairs. We have to pay attention to our friends, pay attention to your family, and offer a hand.
Attention leads to immortality. Carelessness leads to death. Those who pay attention will not die, while the careless are as good as dead already.
From the simplest lyric to the most complex novel and densest drama, literature is asking us to pay attention. Pay attention to the frog. Pay attention to the west wind. Pay attention to the boy on the raft, the lady in the tower, the old man on the train. In sum, pay attention to the world and all that dwells therein and thereby learn at last to pay attention to yourself and all that dwells therein.
Imagine you have six loans, small to huge. People want to close loans and because of that, they try to pay off the small loans, but that's not the right strategy. The right strategy, of course, is to pay the loan with the highest interest rate. People make this mistake and it costs them lots and lots of money, it's a very expensive mistake because interest rates accumulate and become very, very expensive very quickly.
Some people kind of get lost in what everyone else is doing and not pay attention to themselves, and I think I'm one where I pay attention to myself and can set the example for the people coming up.
All happy people are grateful. Ungrateful people cannot be happy. We tend to think that being unhappy leads people to complain, but it’s truer to say that complaining leads to people becoming unhappy.
But everyone cannot be there, and that is why photographers go there - to show them, to reach out and grab them and make them stop what they are doing and pay attention to what is going on - to create pictures powerful enough to overcome the diluting effects of the mass media and shake people out of their indifference - to protest and by the strength of that protest to make others protest.
The unhappy person resents it when you try to cheer him up, because that means he has to stop dwelling on himself and start paying attention to the universe. Unhappiness is the ultimate form of self-indulgence. When you're unhappy, you get to pay a lot of attention to yourself. You get to take yourself oh so very seriously.
My memory is coming back. It is curious how it comes. Each day, a rush of pieces, loosely connected, unimportant bits, snake through me. They click, click, click into my brain, like links being snapped together. And then they are done. A small chain of memories that fill in one tiny part of my life. They come out of nowhere, and most are not important.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
High tax rates that people don't actually pay do not bring the government as much revenue as lower tax rates that they do pay.
It's good to aggravate people a little. It makes them pay attention.
There were signs. Probably more of them than I ever caught, even after the fact. But I missed them all. Maybe because I wasn’t looking for them. I was too busy checking over my shoulder at the fire I’d just come through to pay much attention to the thousand-foot cliff looming in front of me.
The leader sees things through the eyes of his followers. He puts himself in their shoes and helps them make their dreams come true. The leader does not say, "Get going!" Instead he says, "Let's go!" and leads the way. He does not walk behind with a whip; he is out in front with a banner.
New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster.com, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free?
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