A Quote by Owen Jones

Brands are increasingly flirting with the realm of politics. — © Owen Jones
Brands are increasingly flirting with the realm of politics.
Civics is in fact politics, and politics is how things work not only in the political realm but in every other realm. It may be this simple mechanical glitch that unites everything. This is my philosophy.
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
I am afraid of what is happening in the West. In a way, the link between art and politics is about to snap. Music and politics, it seems, are increasingly considered to be separate domains. Music is about making peace, not conflict, they say. And, therefore, it is best to do what is considered normal and uncontroversial. Increasingly, accepting the status quo is a precondition for being considered entertainment, while protest culture is grouped alongside politics.
A lot of people feel that the realm of poetry and the realm of the lyric is personal feeling and should rise above politics, which, in fact, good poetry has never done.
Everyone likes a little bit of flirting and I do indulge in healthy flirting at times.
I don't know what flirting is, really. Sometimes in women, friendliness comes across as flirting. That is not what it is.
People say you're flirting with death but really you're flirting with life.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
Nevertheless, during the sixty years of the twentieth century many problems have come increasingly into the realm of acceptable public discussion.
We need not feel ashamed of flirting with the zodiac. The zodiac is well worth flirting with.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?
Politics and power is a realm of relative influence.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
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