A Quote by Pankaj Kapur
Content-driven films can make money - something that is gripping, is a journey of revelation and is relevant is cinema.
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I would say that all my films have more content than a 'content-driven film.' It is not easy to make such films.
I think content-driven cinema is appealing in terms of even money-making.
We are committed to making content driven films of all kinds and are proud to be jointly producing films with LUV Films.
The question now is can better content be driven solely by more money. I have learned in 26 years that only money cannot give you best content.
. . . you [film critics] always overstress the value of images. You judge films in the first place by their visual impact instead of looking for content. This is a great disservice to the cinema. It is like judging a novel only by the quality of its prose. I was guilty of the same sin when I first started writing for the cinema. . . . Now I feel that only the literary mind can help the movies out of that cul de sac into which they have been driven by mere technicians and artificers.
With Marathi cinema, content is king. It has always been driven by content. I am lucky that I don't have to leave home to seek a job elsewhere. The industry is here at home.
Light-hearted films are not content-driven films.
My production company wasn't doing well, so we were not producing films. Over a period of time, we have realized that we are going to produce our own films and make cinema that we like. We've got so much in-house talent, and my kids are going to be coming, so we all decided that we are going to be in films and cinema.
I don't even watch many huge films. I don't go to the cinema every weekend. I watch selective cinema and want to make my kind of films.
The cinema is not an art which films life: the cinema is something between art and life. Unlike painting and literature, the cinema both gives to life and takes from it, and I try to render this concept in my films. Literature and painting both exist as art from the very start; the cinema doesn't.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
Films of stars as well non stars are working at the box office. People look out for content driven films.
I'm not a driven businessman, but a driven artist. I never think about money. Beautiful things make money.
I want my films to be entertaining: not comedy, but something which is gripping.
There's a level where the themes of a film are very relevant to me and also the idea of finding out how relevant one genre is to another. I think that westerns and samurai films and superhero films have a lot in common. It's just that the scale of the visuals in tentpole films can sometimes overwhelm the drama.
Wiseman's films are some of the most pure cinema, and to take a journey in a Wiseman film is like no other. He's been doing it so long, with a body of over 40 films!
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