The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
When I get to tell a story through music videos or TV, it's all about finding the story that I want to tell, so I'm definitely open to acting roles, it just depends on the story.
What's so great about television. You're able to tell a long story, where you couldn't really do that in a film because you have to tell a story in an hour and a half or two hours.
That's what's so great about television. You're able to tell this long story, where you couldn't really do that in a film because you have to tell a story in an hour and a half or two hours.
Memoirists, unlike fiction writers, do not really want to 'tell a story.' They want to tell it all - the all of personal experience, of consciousness itself. That includes a story, but also the whole expanding universe of sensation and thought ... Memoirists wish to tell their mind. Not their story.
I think you tell the story that has to be told. You tell the story that's the truth. You tell the story that readers will be interested in and should know about.
I look for a great story. One that I would like to watch, or tell, or that I think needs to be told, because I know that, as an actress, I have a responsibility to tell certain stories and to tell them properly.
I wanted to tell, in Hebrew, about my father who sat in jail for long years, with no trial, for his political ideas. I wanted to tell the Israelis a story, the Palestinian story.
When I make film music, I'm a filmmaker first and foremost. It's about serving the needs of the film. You're telling a story; in a way, you stop becoming a composer and become a storyteller instead. You tell the story with the most appropriate themes. How you approach these things is a very personal matter, but your goal is to tell the story first.
As a rule, I don't worry about genre. I just want to tell a good story, with characters that interest me and my readers.
If there's any single talent a writer needs, it's persistence. If you can keep at your writing and you can learn as you write, you can tell any story you want to tell.
I don't ever approach anything from the issue first, so I can't tell you that I've thought about tackling universal health care. I'd have to have some great story I'd want to tell, and then universal health care would become part of the way to tell that story.
If you gauge how you're doing on whether somebody is responding vocally or not, you're up a creek. You can't do that; you kind of have to be inside of your work and play the scene. And tell the story every day. Tell the story. Tell the story. Regardless of how people are responding, I'm going to tell the story.
What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
I am a hopeless pantser, so I don't do much outlining. A thought will occur to me, and I'll just throw it into the story. I tell myself I'll worry about untangling it later. I'm glad no one sees my first drafts except for my poor editor and agent.
America has this fascination with glorifying the villain and not talking about the trials and tribulations. We tell the story of the successful villain a lot of times, but we don't tell the story of the people who don't come out so successful, and we don't tell the story of all the bystanders of that choice.