A Quote by Patrick Demarchelier

Photography is like a moment, an instant. You need a half-second to get the photo. So it's good to capture people when they are themselves. — © Patrick Demarchelier
Photography is like a moment, an instant. You need a half-second to get the photo. So it's good to capture people when they are themselves.
To me, the magic of photography, per se, is that you can capture an instant of a second that couldn't exist before and couldn't exist after. It's almost like a cowboy that draws his gun. You draw a second before or after, you miss and you're dead - not them. To me, photography's always like that.
Football is like hunting. One second can change it all, but it's not just any second, it's a flash. The prey is there and suddenly then it's not. In an instant it's over - you won't have the chance again. You need to know which one precise second to train for, and to understand that moment.
My style is in the 21st century. If you look at the process, it goes from photography through Photoshop, where certain features are heightened, elements of the photo are diminished. There is no sense of truth when you're looking at the painting or the photo or that moment when the photo was first taken.
When a moment in front of me appears to be particularly special, whether it be by beauty or experience, I capture it. I usually find a reason to justify taking that photo - symmetry, or color, or contrast - and it's my hope that my photography sheds light onto what I see and do on a daily basis.
I like to think of Photography 1.0 as the invention of photography. Photography 2.0 is digital technology and the move from film and paper to everything on a chip. Photography 3.0 is the use of the camera, space, and color and to capture an object in the third dimension.
For photography is a way to capture the moment - not just any moment, but the important one, this one moment out of all time when your subject is revealed to the fullest - that moment of perfection which comes once and is not repeated.
Many people live habitually as if the present moment were an obstacle that they need to overcome in order to get to the next moment, and imagine living your whole live like that. Always, this moment is not quite good enough because you need to get to the next one.
The first half of the 20th century belongs to Picasso, and the second half is about photography. They said digital would kill photography because everyone can do it, but they said that about the box brownie in 1885 when it came out. It makes photography interesting because everyone thinks they can take a picture.
No individual photo explains anything. That's what makes photography such a wonderful and problematic medium. It is the photographer's job to get this medium to say what you need it to say. Because photography has a certain verisimilitude, it has gained a currency as truthful - but photographs have always been convincing lies.
To speak technically photography is the art of writing with light. But if I want to think about it more philosophically, I can say that photography is the art of writing with time. When you capture an image you capture not only a piece of space, you also capture a piece of time. So you have this piece of specific time in your square or rectangle. In that sense I find that photography has more to do with time than with light.
It's the subject matter that counts. I'm interested in revealing the subject in a new way to intensify it. A photo is able to capture a moment that people can't always see.
Photography was a way for me to freeze time and to capture the moments that were happy and healthy. I saw a photo as a way to go back to a memory if I ever needed to.
It's amazing how photography can capture just a split second of something exquisite.
I honestly think the impulse is to grab something and capture it, and not capture a moment that you want to remember, but just capture an image that you want other people to see right away. It's about how someone is going to "like" this and it's no longer an experience. It's just this constant sharing of images. I personally don't like that very much.
Polaroids were the instant thing to get a photo back when I started it. You had to wait two days to get your film back if you had a real camera, and I was more of an instant-gratification guy.
Something I always wanted to do, to capture that later half of the '70s. It's like the early half of the '70s is still the '60s, in that there's still kind of a playfulness and inventiveness in terms of design and the things that were going on in the culture. The second half, it got much more commodified. It's possibly the ugliest era of architecture and clothes and design in the entire 20th century, from 1975 to '81 or '82.
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