A Quote by Patrick Dixon

The future of marketing belongs to honest information, accurate data and clear claims based on truth. — © Patrick Dixon
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
We also use our imagination and take shortcuts to fill gaps in patterns of nonvisual data. As with visual input, we draw conclusions and make judgments based on uncertain and incomplete information, and we conclude, when we are done analyzing the patterns, that out picture is clear and accurate. But is it?
Disruptive technology is a theory. It says this will happen and this is why; it's a statement of cause and effect. In our teaching we have so exalted the virtues of data-driven decision making that in many ways we condemn managers only to be able to take action after the data is clear and the game is over. In many ways a good theory is more accurate than data. It allows you to see into the future more clearly.
... negative feelings are not true feelings at all; rather, they are your thoughts about something, based always on the previous experience of yourself and others. You will not find Truth in your past data, only past data that is based on other past data that is based on other past data, and so forth. Forget your "past experience" and look directly at the experience you are having. Right Here, Right Now. There is your Truth.
Data isn't information. ... Information, unlike data, is useful. While there's a gulf between data and information, there's a wide ocean between information and knowledge. What turns the gears in our brains isn't information, but ideas, inventions, and inspiration. Knowledge-not information-implies understanding. And beyond knowledge lies what we should be seeking: wisdom.
I think it's pretty clear when you make a choice that's against all public health information and data out there, that it's not based on what is in the interests of the people you are governing. It is perhaps in the interest of your own politics.
Big data is mostly about taking numbers and using those numbers to make predictions about the future. The bigger the data set you have, the more accurate the predictions about the future will be.
For me the information has to remain incredibly neutral. It's what I would call 'ice-like' information. I receive very rapid impressions. I don't have to sit there and concentrate. Because, if I start to really focus, my conscious mind begins to apply data, which is not accurate.
There is so much information that our ability to focus on any piece of it is interrupted by other information, so that we bathe in information but hardly absorb or analyse it. Data are interrupted by other data before we've thought about the first round, and contemplating three streams of data at once may be a way to think about none of them.
I hope that, in the future, data is used to empower people and not just for marketing purposes.
Marketing is becoming a battle based on information than on sales power.
The information highway is being sold to us as delivering information, but what it's really delivering is data... Unlike data, information has utility, timeliness, accuracy, a pedigree... Editors serve as barometers of quality, and most of an editor's time is spent saying no.
What magazines do is curate: we give accurate and trustworthy information. If you have a problem, it's very difficult to go to the web and get accurate information... magazines, at their best, should be an incredible voyage of discovery.
If absolute truth belongs to anyone in this world, it certainly does not belong to the man or party that claims to possess it.
Generally, people's fear and hesitancy regarding greater computerization comes from a George Orwell/'1984'-based metaphor of a single computer or data base where all your information is stored, knows everything about you, and can use this information at will and for evil purposes.
If there is no honesty, there is no relationship. The only degree to which there is a relationship is the degree to which you are honest. Expressing your clear desires does not make you a dictator and you telling what you think, feel, and what you want or don’t want, is just called being honest. It doesn't control him at all. You’re trying to control others by withholding information by not getting involved and by not being honest. Withholding information is a form of manipulation. It is dishonest and it’s destructive to a relationship.
For all the claims one hears about the liberating impact of the data-net, the truth is that it's wished on most of us a brand-new reason for paranoia.
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