A Quote by Patrick Rothfuss
It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't mean you know anything about marketing. Or layout. Or editing. Or publicity. Or selling your books for foreign markets.Everyone can point to a few examples of people that have done very well for themselves self-publishing. But honestly, those folks are lucky as lottery winners.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
I would say don't take advice from people like me who have gotten very lucky. We're very biased. You know, like Taylor Swift telling you to follow your dreams is like a lottery winner telling you, 'Liquidize your assets; buy Powerball tickets - it works!'
Publishing a book is a great thing, and I'm grateful, but it's also a horrible, exposing thing. Once you've published a book, you never write quite as freely again. You're aware, from that point onward, of the kinds of things critics might say about it. You're aware of the kinds of things your publishers might like and dislike about it. You're half-aware of marketing strategies - of all the stuff around the book. Whereas with your very first piece of fiction, if you're lucky, those things barely occur to you at all.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.
I had been self-publishing for a number of years at that stage and selling my books at markets around Melbourne - little pocket books. I'd make them for 10 cents and sell them for a dollar. But I knew there was an audience who loved silly stuff so I just kept plugging away.
Marketing, when done well, is about story telling.
With each of those projects I wasn't thinking about how the layout would really affect the story I was working on - it wasn't the content that was affecting the layout, it was, how I wanted to draw at that point in time.
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
My role as an artist helps me tremendously in breaking down each story. Pacing, layout, movement - having drawn a few thousand pages, I understand the language of comic books very well.
I know there's a lot of talk about self-publishing right now. Everyone's giddy with the possibilities. And I'll admit that it looks good on paper: sell your books directly and keep a bigger chunk of the profit for yourself. No rejection letters. No hassle with agents. Sounds good, right?
For me, the reason to make the movie is that if people like the comic, then people would like the movie if it was well made. There are good movies for them, but very few. And I mean that in a true sense. If they love your story for freaking 30 years, then they can do a movie about it.
I know people are going to be suspicious about everyone now. I know I don't have anything to hide. I've never done anything. It's just a shame it's gotten to this point.
With each of those projects I wasnt thinking about how the layout would really affect the story I was working on - it wasnt the content that was affecting the layout, it was, how I wanted to draw at that point in time.
I've been very lucky and fortunate to meet people that are very inspirational in their spirits, too, and not just as filmmakers - in their personal life. I mean, Steven Spielberg is very inspirational just to sit down and talk for an hour, like Ingmar Bergman was. They know so much about life and, you know, movie-making, so it's just wonderful to be around those people.
If you tell certain people that you like Kerouac, they assume that's all you read, like you don't know anything else about literature. I recognize all the things that people dislike about the way he writes - his tone and the sentimentality of it all. But those books were there for me at a very important point in my life.
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