A Quote by Paul Baran
The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe, and that it teaches [in the words of Leo Marx] 'the essential meaninglessness of all creations of the mind: words, images, and ideas.'
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The words are purposes./The words are maps./I came to see the damage that was done/and the treasures that prevail.
For we let our young men and women go out unarmed in a day when armor was never so necessary. By teaching them to read, we have left them at the mercy of the printed word. By the invention of the film and the radio, we have made certain that no aversion to reading shall secure them from the incessant battery of words, words, words. They do not know what the words mean; they do not know how to ward them off or blunt their edge or fling them back; they are prey to words in their emotions instead of being the masters of them in their intellects.
The reverse process is extremely important to me - that artistic images can inspire to words and different myths, and that in certain cultures this process has been the normal relation between images and words.
Words are really powerful. I don't believe that axiom at all - words can absolutely hurt you. Words can wound. They can do a lot of damage. I think they can do way more damage than sticks and stones. I'll take sticks and stones.
One cannot be too careful in the selection of adjectives for descriptions. Words or compounds which describe precisely, and which convey exactly the right suggestions to the mind of the reader, are essential.
We must find out what words are and how they function. They become images when written down, but images of words repeated in the mind and not of the image of the thing itself.
I put a lot of stock in the written word, and the power of it. That's what I love about acting and reading scripts. Words are really powerful. I don't believe that axiom at all - words can absolutely hurt you. Words can wound. They can do a lot of damage. I think they can do way more damage than sticks and stones. I'll take sticks and stones.
Preconceived ideas are like searchlights which illumine the path of the experimenter and serve him as a guide to interrogate nature. They become a danger only if he transforms them into fixed ideas-this is why I should like to see these profound words inscribed on the threshold of all the temples of science: 'The greatest derangement of the mind is to believe in something because one wishes it to be so.'
We tend to forget that words are, themselves, ideas. They might be called ideas in a state of suspended animation. When the words are mastered the ideas tend to come alive again.
Words too familiar, or too remote, defeat the purpose of a poet. From those sounds which we hear on small or on coarse occasions, we do not easily receive strong impressions, or delightful images; and words to which we are nearly strangers, whenever they occur, draw that attention on themselves which they should transmit to other things.
The charge of being ambiguous and indefinite may be brought against every human composition, and necessarily arises from the imperfection of language. Perhaps no two men will express the same sentiment in the same manner and by the same words; neither do they connect precisely the same ideas with the same words.
If you examine the highest poetry in the light of common sense, you can only say that it is rubbish; and in actual fact you cannot so examine it at all, because there is something in poetry which is not in the words themselves, which is not in the images suggested by the words 'O windy star blown sideways up the sky!' True poetry is itself a magic spell which is a key to the ineffable.
To look at life without words is not to lose the ability to form words- to think, remember, and plan. To be silent is not to lose your tongue. On the contrary, it is only through silence that one can discover something new to talk about. One who talked incessantly, without stopping to look and listen, would repeat himself ad nauseam. It is the same with thinking, which is really silent talking. It is not, by itself, open to the discovery of anything new, for its only novelties are simply arrangements of old words and ideas.
Words outlive people, institutions, civilizations. Words spur images, associations, memories, inspirations and synapse pulsations. Words send off physical resonations of thought into the nethersphere. Words hurt, soothe, inspire, demean, demand, incite, pacify, teach, romance, pervert, unite, divide. Words be powerful.
Words aren't hurting anybody. Words are not causing any damage, not expressly and not directly. But we're so focused on the words.
But the idols of the Market Place are the most troublesome of all: idols which have crept into the understanding through their alliances with words and names. For men believe that their reason governs words. But words turn and twist the understanding. This it is that has rendered philosophy and the sciences inactive. Words are mostly cut to the common fashion and draw the distinctions which are most obvious to the common understanding. Whenever an understanding of greater acuteness or more diligent observation would alter those lines to suit the true distinctions of nature, words complain.
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