A Quote by Paul Bettany

Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.
Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
For so long, TV consisted of a limited number of shows a year, and those shows had to appeal to as many people as possible. The joy of TV now is that shows don't have to be broad anymore - they can be small, weird, and niche.
A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.
I think that people should find a niche that will work. I have friends growing up who sat around playing video games for hours after school, and now they work for the video game industry. People need to find a niche so it doesn't feel like a job anymore. When I'm working on the "Lights Out" brand, it's fun. It's not work.
The first thing I say when people ask what's the difference [between doing TV and film], is that film has an ending and TV doesn't. When I write a film, all I think about is where the thing ends and how to get the audience there. And in television, it can't end. You need the audience to return the next week. It kind of shifts the drive of the story. But I find that more as a writer than as a director.
There was a notion that I could do only niche films like 'Yevade Subramanyam' or 'Krishna Gaadi'... I wanted to break that and draw in a larger audience so that next time I do a so-called niche film, more people might come out to watch it.
TV can reach broad audiences, mass audiences, niche audiences; it can be local, regional, national; it can be spots, sponsorship, interactive. It can be anything you want it to be. I tend to think of TV as the Swiss Army knife of media, it's got something for everybody.
If you look at the statistics, I genuinely understand why when we go to a production company or a broadcaster, and they say our show is niche and it's not going to reach a wide enough audience. The bottom line is the majority TV audience is aged 40 to 65.
I didn't think, 'I'd really like to work in TV; maybe I could carve out a niche where I talk to people who are somehow involved in marginal or difficult lifestyles... ' It was something I gravitated to very naturally as a subject area, almost instinctively, and somehow turned into a TV career without meaning to.
'Looking' was always a niche show for a niche within a niche. It's a gay-themed show, so you're not going to get millions of straight people watching it - that's the inevitability of it.
Yeah, it's a weird little niche, but by God, it's my niche.
I've always loved theatre because it's so immediate. The challenge of it is that, career wise, it's easier to get traction in the industry if you do film and TV because the audience is larger, and because the work can be seen for a longer period of time. I did solid work in a series of regional and Off-Broadway shows, but the work I did on TV or film will have a longer life with a larger audience (and with services like Netflix). Ultimately, there's something intimate about TV, because the storytelling and the actors come home with the viewer. It can be powerful because of that.
Back 20 years ago, there was a division between movie actors and TV actors. That's kind of gone away. People who have had a lot of success in movies in the past now want to be on TV. There used to be much more of a quality division between TV and movies, and that's kind of not the case anymore.
Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.
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