A Quote by Paul G. Hoffman

Salesmanship consists of transferring a conviction by a seller to a buyer. — © Paul G. Hoffman
Salesmanship consists of transferring a conviction by a seller to a buyer.
The buyer needs a hundred eyes, the seller not one.
And as in other things, so in men, not the seller, but the buyer determines the Price.
I don't subscribe to the thesis, 'Let the buyer beware,' I prefer the disregarded one that goes, 'Let the seller be honest.'
Money can be issued only in the act of buying, and can be backed only in the act of selling. Any buyer who is also a seller is qualified to be a money issuer. Government, because it is not and should not be a seller, is not qualified to be a money issuer.
I still remember the five points of salesmanship: attention, interest, conviction, desire and close.
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.
The Internet will help achieve "friction free capitalism" by putting buyer and seller in direct contact and providing more information to both about each other.
No more astounding relic of the subjection of women survives in western civilization than the status of the prostitute.... In connection with what other illegal vice is the seller alone penalized, and not the buyer?
The buyer is entitled to a bargain. The seller is entitled to a profit. So there is a fine margin in between where the price is right. I have found this to be true to this day whether dealing in paper hats, winter underwear or hotels.
Equal interchange of goods and service between buyer and seller is the keynote of tomorrow's business world when the vision of the modern business man awakens him to the wisdom of writing that policy into his code of ethics.
Bigger spreads mean bigger gaps between what buyers pay and sellers receive. For example, a spread of 10 cents a share means that the buyer pays $100 more for 1,000 shares than the seller receives.
In a game there are winners and losers. But a business deal is always advantageous for both parties. If both the buyer and the seller were not to consider the transaction as the most advantageous action they could choose under the prevailing conditions, they would not enter into the deal.
Coaching is salesmanship. Coaching is winning players over and convincing them they have to play together. It takes a team conviction to play together to make things work.
I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyer's mentality.
The world's greatest need . . . is mutual confidence. No human being ever knows all the secrets of another's heart. Yet there is enough confidence between mother and child, husband and wife, buyer and seller . . . to make social life a practical possibility. Confidence may be risky, but it is nothing like so risky as mistrust.
Tourism provides employment to the poorest of the poor. Gram seller earns something, auto-rickshaw driver earns something, pakoda seller earns something, and tea seller also earns something.
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