A Quote by Paul G. Hoffman

If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.
Writing ought either to be the manufacture of stories for which there is a market demand - a business as safe and commendable as making soap or breakfast foods - or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
A pickup in demand in many advanced economies and a stabilization in commodity prices should, in turn, boost the growth prospects of emerging market economies.
The reality is that business and investment spending are the true leading indicators of the economy and the stock market. If you want to know where the stock market is headed, forget about consumer spending and retail sales figures. Look to business spending, price inflation, interest rates, and productivity gains.
There will be no good business unless the majority comes to agree that we should demand more from business than large quarterly returns.
In New Classical theory, periods of declining employment - business cycle downturns - may be caused by an unexpected decline in aggregate demand, which leaves workers mistakenly holding out for nominal wages that exceed the new market-clearing level.
...we have got to deal with increased demand for energy, increased demand for food, increased demand for water, and we've got to do that while mitigating and adapting to climate change. And we have but 21 years to do it
A very poor man may be said in some sense to have a demand for a coach and six; he might like to have it; but his demand is not an effectual demand, as the commodity can never be brought to market in order to satisfy it.
The great multinationals are unwilling to face the moral and economic contradictions of their own behavior - producing in low-wage dictatorships and selling to high-wage democracies. Indeed, the striking quality about global enterprises is how easily free-market capitalism puts aside its supposed values in order to do business. The conditions of human freedom do not matter to them so long as the market demand is robust. The absence of freedom, if anything, lends order and efficiency to their operations.
I think in certain areas the demand is greater than it has ever been, and my business is better than it's been in 30 years. The music business is so precarious, as you know-you've got to make it while you can make it, and that's exactly what we're doing.
The NSF study projected a shortfall of 675,000 scientists and engineers without considering the future demand for such individuals in the marketplace. It simply observed a decline in the number of 22-year-olds and projected that this demographic trend would result in a huge shortfall. This could be termed the supply-side theory of labor market analysis. But making labor market projections without considering the demand side of the equation doesn't pass the laugh test with experts in the field.
The success of the stock connect program and the increased market volatility means investors are looking for more products to access China markets performance than exchange traded funds, and futures are feeding that rising demand.
Square has already found that the micro-merchant market isn't a profitable business, and as a result they have been trying to shift into the more lucrative small business market.
When there were not very many Internet companies, the supply of Internet companies to the market was small and the appetite for them was large. Therefore, if you were in the business of creating Internet companies in 1996-98, you had a market that provided massive demand for that.
In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
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