A Quote by Paul Polman

It's easy to be a short-term hero. It is very easy for me to get tremendous results very short term, get that translated into compensation, and be off sailing in the Bahamas. But the goal for this company - and it's very difficult to do - the goal is to follow a four- or five-year process.
The most self-disciplined people in the world aren't born with it, but at one point they start to think differently about self discipline. Easy, short-term choices lead to different long-term consequences. Difficult short-term choices lead to easy long-term consequences. What we thought was the easy way led to a much more difficult life. I think that motivation is sort of like a unicorn that people chance like a magic pill that will make them suddenly want to work hard. It's not out there.
But for me it's very difficult to finish music on my own. It's the fear of losing the fun. It's very easy to get a sketch of something or an idea together in a very short time, to try out something new, but to get a five minute track to play out is much harder, at least for me. When I start to construct something, it often ends in frustration.
Each day, you can awake and focus on small, easy goals you can accomplish in the short term - goals that, over time, will lead you to your long-term goal.
Never let a short term desire get in the way of a long term goal.
Being captive to quarterly earnings isn't consistent with long-term value creation. This pressure and the short term focus of equity markets make it difficult for a public company to invest for long-term success, and tend to force company leaders to sacrifice long-term results to protect current earnings.
When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.
The most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.
Easy short-term choices lead to difficult long-term consequences meanwhile difficult short-term choices lead to easy long-term consequences.
People either think Hodor is a very easy character to play or a very difficult one; there's no in between. But it's a lot of fun having to completely switch personalities inside four seconds, with no words. That's a joy for an actor to get to show all that complex emotion in such a short space of time.
Training for a marathon is much like climbing a ladder. Each ring is a short-term goal that must be met in sequence in order to reach the long-term goal at the top of the ladder.
I have done a lot of short dramas that are three, four or five episodes and so that makes the filming process similar to the independent film process; it is very intimate, and it is a small cast and a small crew and everyone is there with a common goal and want the best for that project.
I've heard people say that [I have a short attention span]. I don't feel I do, because when I'm interested in something I'll stay in focus as long as it is necessary... If you get off on something I'm not very interested in, it's very easy for me to block it out. It's easy for me to block things out.
I think short-term goals are important. Trying to set a missive for yourself for the entire year can be daunting, and it can feel too easy to fail or fall short of that.
The finance world in general is very, very complicated and there are so many different things that need to be evaluated, but I think at the end of the day, the most important thing is how you want to invest your money - if you want to be a short-term, mid-term or long-term investor.
You cannot do a goal. Long-term planning and goal-setting must therefore be complemented by short-term planning. This kind of planning requires specifying activities. You can do an activity. Activities are steps along the way to a goal. Let's say you desire security. Putting $10.00 in the bank or talking to your stockbroker about your investment plans are activities that will move you toward your goal.
It's nice to have short-term to medium-term things that we can apply and see real change in our products, but also have longer-term, five to 10 year goals that we're working toward.
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