A Quote by Paul Rand

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.
Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
Engineers have a certain mindset of how they approach problem solving. That's basically what engineers are: problem solvers. You identify the problem. Then you design a process to solve the problem. Then you execute the process and repeat it over and over until you get it right.
The best design reveals itself during a long fatiguing process of digging into the subconscious.
The creative process is probably closest to problem solving, but it differs from it in a number of ways. In problem solving the immediate goal is a specific one ... in the creative process there is no such clear goal.
In documentaries, the process is that you film a lot of things, and out of what you've shot, something organically reveals itself, and there's a discovery process.
The problem in Burma is the problem in Egypt, the problem you refer to in Yemen, and the problem in a lot of these countries in the world: that you can get stuck in the process of transition, in what’s been called a competitive authoritarian… a pseudo democratic regime.
I see the war problem as an economic problem, a business problem, a cultural problem, an educational problem - everything but a military problem. There's no military solution. There is a business solution - and the sooner we can provide jobs, not with our money, but the United States has to provide the framework.
The solution to a problem - a story that you are unable to finish - is the problem. It isn't as if the problem is one thing and the solution something else. The problem, properly understood = the solution. Instead of trying to hide or efface what limits the story, capitalize on that very limitation. State it, rail against it.
The problem facing humanity today is not a political problem; it's not a financial problem; it's not a military problem. It's obviously a spiritual problem. That is, it has to do with what we believe to be true about who we are, where we are, why we are where we are, and what are we doing on the Earth. What is the purpose of life itself? What we need right now are leaders or models, people who will stand up and not only help to write a cultural story, but help to model it in the way that they interact with each other.
I didn't realize that, in doing a documentary, there is this process of discovery. It's not like a film or a play with a set script. It sort of reveals itself.
We try to solve the problem by rushing through the design process so that enough time is left at the end of the project to uncover the errors that were made because we rushed through the design process
Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.
When money is seen as a solution for every problem, money itself becomes the problem.
When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then you get into the problem, and you see that it's really complicated, and you come up with all these convoluted solutions. That's sort of the middle, and that's where most people stop... But the really great person will keep on going and find the key, the underlying principle of the problem - and come up with an elegant, really beautiful solution that works.
To ask the 'right' question is far more important than to receive the answer. The solution of a problem lies in the understanding of the problem; the answer is not outside the problem, it is in the problem.
Design is a solution to a problem. Art is a question to a problem.
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