A Quote by Paul Rand

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Paul Rand

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Bad Because Becomes Conditioned Design Effect Familiar Good Good Design Lives More New Old Prefer Public Reassuring Than Threatening

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Paul Rand
American - Designer
August 15, 1914 - November 26, 1996

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

Seth Godin

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

Chuck Green

If you think good design is expensive, you should look at the cost of bad design.

Ralf Speth

Good design doesn't date. Bad design does.

Paul Rand

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).

Norman Potter

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Arvind Gupta

There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.

Edward Tufte

Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.

Daniel H. Pink

This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.

Giorgio Armani

Good restaurant design is about achieving equilibrium between the food, service, and design - in effect, telling a complete story.

David Rockwell

At the University of Maryland, my first year I started off planning to major in art because I was interested in theatre design, stage design or television design.

Jim Henson

I simply love classic design when it's reinterpreted. These collections reflect the spirit of this design philosophy; clean pared down lines and forms rooted in tradition yet made to feel new and modern with unexpected or stylized scale, finishes and detailing. This contemporary take on tradition creates a look that's at once current yet timeless, fresh yet familiar…the essence of both beautiful design and a beautifully designed home.

Candice Olson

We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.

Steve Jobs

Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to understand this, so good design will become the price of entry. ... Customers appreciate good design. While they can't necessarily point out what specifically makes it good, they know it feels better. There's a visceral connection. They are willing to pay for it, if you give them a great experience.

James P Hackett

A Quote by Paul Rand

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