A Quote by Paul Rand

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
The bottom line for mathematicians is that the architecture has to be right. In all the mathematics that I did, the essential point was to find the right architecture. It's like building a bridge. Once the main lines of the structure are right, then the details miraculously fit. The problem is the overall design.
That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.
There's this whole sense of judgment and who's right and who's wrong and who's moral and who's going to be punished.
The main thing for me is that anything I design, I try to design it with just a little bit of pizzazz, something that's going to allow the family to stay home and enjoy the space as opposed to necessarily having to always go to a park or something.
He knew one thing only, and it was beyond fear or reason: He was not going to die crouching here like a child playing hide-and-seek; he was not going to die kneeling at Voldemort’s feet . . . he was going to die upright like his father, and he was going to die trying to defend himself, even if no defense was possible. . . .
You can rely on your team to do their jobs, but you have to carry the torch and do anything you need to, not just to shoot and finish, but to get the film seen. You have to know within yourself that you're going to have to take this. Don't sit back and think other people in your team are going to make it happen now because you've done your part. You have to carry that torch, and no one is going to care as much as you do, and nobody is going to live with it as long as you are because it's your film.
There's a thing I think children realise at a certain age, which is that if their parents say, 'Don't do it', and they go ahead and do it, they're still not going to die. And I think that's what it is: that no matter what you do, you're not going to die.
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
Fashion is everything. Art, music, furniture design, graphic design, hair, makeup, architecture, the way cars look - all those things go together to make a moment in time, and that's what excites me.
We are here because we are made by God, we will return to God. So people who think that they are something, they are totally wrong. And this is the most beautiful thing in life, it is that we don't own anything. So, everything is ours in the sense that we have the world to explore and not things to carry, a burden to carry.
Part of writing a novel is being willing to leap into the blackness. You have very little idea, really, of what's going to happen. You have a broad sense, maybe, but it's this rash leap. It's like spelunking. You kind of create the right path for yourself. But, boy, are there so many points at which you think, absolutely, I'm going down the wrong hole here. And I can't get back to the right hole. I'm not going to be able to get this section back to the right hole - so I'm just going to have to cut it.
The rules of logic are to mathematics what those of structure are to architecture.
Right and wrong do not exist in graphic design. There is only effective and non-effective communication.
Many people think that being a graphic designer means going to an expensive art school and buying expensive software that will cost you thousands of dollars. This is so far from the truth. There are hundreds of online education centers that offer top-notch graphic design training.
If you're going to figure something out, study ethics. You can ask What's the answer? What's Right and Wrong? What I learned is that nobody knows the answer and there is no Right and Wrong. So I'm incapable of becoming a fundamentalist because there are no absolutes, there's always a what if.
Whoever considers morality the main objective of human existence, seems to me like a person who defines the purpose of a clock asnot going wrong. The first objective for a clock, is, however, that it does run; not going wrong is an additional regulative function. If not a watch's greatest accomplishment were not going wrong, unwound watches might be the best.
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