A Quote by Paul Rand

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
Man first unconsciously and involuntarily creates God in his own image, and after this God consciously and voluntarily creates man in his own image.
The result of observing only the universe is anxiety. Only observing the Observer of the universe will put a stop to a man's worrying and fussing and scheming. When his interest is diverted inwards he naturally relaxes his hold - his stranglehold - on the outer world. Having withdrawn his capital and paid it into his own Central Bank (where it appreciates to infinity), he has nothing to lose out there and no reason for interfering. He knows how to let things be and work out in their own time. He's in no hurry. Knowing the Self, he can hardly fail to trust its products.
The analytical writer observes the reader as he is; accordingly, he makes his calculation, sets his machine to make the appropriate effect on him. The synthetic writer constructs and creates his own reader; he does not imagine him as resting and dead, but lively and advancing toward him. He makes that which he had invented gradually take shape before the reader's eyes, or he tempts him to do the inventing for himself. He does not want to make a particular effect on him, but rather enters into a solemn relationship of innermost symphilosophy or sympoetry.
[A]s a lady adjusts her dress before a mirror, a man adjusts his character by looking at his journal.
It is the energy projected by an individual's own mind which creates his experience.
I think not in two or three dimensional terms but in five dimensional terms when I consider a novel. There's height, width, and depth, there's the time factor, and then there's the factor which I call the cerebral factor of the reader, the way the reader adjusts to all the other dimensions, which is the fifth dimension.
Many a man has a kind of a kaleidoscope, where the bits of broken glass are his own merits and fortunes; and they fall into harmonious arrangements, and delight him, often most mischievously and to his ultimate detriment; but they are a present pleasure.
If your struggle with the conflicting parts of yourself is conscious, you are able to choose consciously the response that will create the karma that you desire. You will be able to bring to bear upon your decision an awareness of what lies behind each choice, and the consequences of each choice, and choose accordingly. When you enter into your decision-making dynamic consciously, you insert your will consciously into the creative cycle through which your soul evolves, and you enter consciously into your own evolution.
General Petraeus is not a miracle worker. He can not be successful unless the president creates greater confidence within his own team about the decisions which the president has himself made.
Each kind of story has its own problems in writing, but my main concern really is to keep the reader on his toes, or to keep the strip unpredictable. I try to achieve some sort of balance between the two that keeps the reader wondering what's going to happen next and be surprised.
Exposing police lying is difficult largely because it is rare for the police to admit their own lies or to acknowledge the lies of other officers. This reluctance derives partly from the code of silence that governs police practice and from the ways in which the system of mass incarceration is structured to reward dishonesty.
We re-make nature by the act of discovery, in the poem or in the theorem. And the great poem and the deep theorem are new to every reader, and yet are his own experiences, because he himself re-creates them. They are the marks of unity in variety; and in the instant when the mind seizes this for itself, in art or in science, the heart misses a beat.
There is no self-interest completely unrelated to others' interests. Due to the fundamental interconnectedness which lies at the heart of reality, your interest is also my interest. From this it becomes clear that "my" interest and "your" interest are intimately connected. In a deep sense, they converge.
The freedom of an individual depends upon that individual's freedom to alter his considerations of space, energy, time and life and his roles in it. If he cannot change his mind about these, he is then fixed and enslaved amidst barriers such as those of the physical universe, and barriers of his own creation. Man thus is seen to be enslaved by barriers of his own creation. He creates these barriers himself, or by agreeing with things which hold these barriers to be actual.
When I talk about the pleasure principle, I don't say there is only one kind of pleasure, there are many kinds of pleasure. Some pleasure is difficult. It should be for the reader as well as the writer. But it has to be pleasure.
Our own death is a premium which we must pay for the far greater benefit we have derived from the fact that so many people have not only lived but also died before us.
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