A Quote by Paul Rand

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Paul Rand

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By-Product Expectations Goal Good Good Idea Idea Modest Product Simplicity

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Paul Rand
American - Designer
August 15, 1914 - November 26, 1996

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

Jonathan Ive

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

Janet Evanovich

Simplicity is not a goal, but one arrives at simplicity in spite of oneself, as one approaches the real meaning of things.

Herbert Read

It's sort of good to see your vocation as a daily task and have fairly modest expectations for financial or reward in other coin - glory, love, whatever.

John Updike

I'm an enormous product of my century, I'm a product of my upbringing. I was not aware of the fact that I was entering marriage with the highest set of expectations that humans have ever brought to the institution. It was really good to find that out. It doesn't have to be the alpha and the omega, the beginning and the end, the moon and the stars - it can just be the moon. It's enough that it just can be what it is.

Elizabeth Gilbert

Beauty of style and harmony and grace and good rhythm depend on simplicity - I mean the true simplicity of a rightly and nobly ordered mind and character, not that other simplicity which is only a euphemism for folly.

Plato

Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.

Brian Tracy

I had sold products in flea markets before and I thought a cleaning product would be a good idea. So, in 2006, I came up with the ShamWow! I had seen this type of product at fairs, but it wasn't well marketed. And from there, I went to this factory in Germany that made them for me.

Vince Offer

After the modest success of my first film, I found it very daunting to have to live with that kind of burden of expectations.

Christian Bale

The aim of science is to seek the simplest explanation of complex facts. We are apt to fall into the error of thinking that the facts are simple because simplicity is the goal of our quest. The guiding motto in the life of every natural philosopher should be ``Seek simplicity and distrust it.''

Alfred North Whitehead

An honest, sensible, humane man, . . . laboring to do good rather than be rich, to be useful rather than make a show, living in modest simplicity . . . is really the most respectable man in society, [and] makes himself and all about him most happy.

John Adams

I had very modest expectations when I first moved to New York. I didn't even expect to get a record deal.

Norah Jones

Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don't, after all, stick to your car, or computer, or iPod, when better ones appear.

Zygmunt Bauman

My constant advice to my family - 'hopes high, expectations low' - is based on the idea that we can try our best to be perfect, but sometimes good enough has to be good enough.

Susanna Reid

I thought if I was lucky it would be a nice, modest-sized, modest-budgeted film that would be a modest success. And then something happened.

David Heyman

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

A Quote by Paul Rand

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