A Quote by Paul Rand
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
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Since the beginning, Native Peoples lived a life of being in harmony with all that surrounds us. It is a belief that all humankind are related to each other. Each has a purpose, spirit and sacredness. It is an understanding with the Great Spirit or Creator that we will follow these ways. And in this understanding we believe we are related to all other living species.
I have never been able to entertain a God-idea which was not integrally related to the fact of chipmunks, squirrels, hippopotamuses, galaxies, and light years.
Each celestial body, in fact each and every atom, produces a particular sound on account of its movement, its rhythm or vibration. All these sounds and vibrations form a universal harmony in which each element, while having it’s own function and character, contributes to the whole.
This world is indeed a living being endowed with a soul and intelligence ... a single visible living entity containing all other living entities, which by their nature are all related.
Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy - the dance, on a tiny stage, of the living, speaking hand - and its roots reach into living soil, though its branches may be hung each year with new machines. So long as the root lives, typography remains a source of true delight, true knowledge, true surprise.
People don't understand this: Ideas are important, but they're not essential. What's essential and important is the execution of the idea. Everyone has had the experience of seeing a movie and saying, "Hey! That was my idea!" Well, it doesn't mean anything that you had that idea. There's no such thing as an original concept. What's original is the way you re-use ancient concepts.
The Jews are not a part of a vast Whole which they re-integrate in dying, but they are a Whole in themselves, defying space, time, life, and death. Can God be outside the Whole? If he exists, necessarily he confounds himself with this Whole...Thus Divinity in Judaism is contained in the exaltation of the entity represented by the Race - passionnel entity, eternal flame, it is the Divine essence. It must be preserved and perpetuated, therefore the idea of pure and impure was created.
Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.
The whole aspect of the universe changes with this new conception. The idea of force governing the world, of pre-established law, preconceived harmony, disappears to make room for the harmony that Fourier had caught a glimpse of: the one which results from the disorderly and incoherent movements of numberless hosts of matter, each of which goes its own way and all of which hold each other in equilibrium.
An essential element of any art is risk. If you don't take a risk then how are you going to make something really beautiful, that hasn't been seen before?
Painting, which is essentially a rhythmic harmony of coloured spaces.
Realism was the death of art.
Great art should come from the harmony of two lines.
I cannot copy nature in a servile way; I am forced to interpret nature and submit it to the spirit of the picture. From the relationship I have found in all the tones there must result a living harmony of colors, a harmony analogous to that of a musical composition.
Living entity is food for another living entity, it does not mean that I shall eat my children also. There is discretion.
You’re getting rid of the things that people used to think were essential to art. But that reduction is only incidental. I object to the whole reduction idea…if my work is reductionist it’s because it doesn’t have the elements that people thought should be there. But it has other elements I like.
We are members of a vast cosmic orchestra, in which each living instrument is essential to the complementary and harmonious playing of the whole.
I related to the whole hippie, acid-test confluence of the early Internet. The idea that we should be open and interoperate with our data resonated with me.
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